Lifecycle Marketing Coordinator

1 week ago


London, Greater London, United Kingdom Trinny London Limited. Full time

We are seeking a skilled Lifecycle Marketing Coordinator to join our team at Trinny London Limited. As a key member of our Digital/Ecommerce Team, you will be responsible for the development and execution of lifecycle marketing programs, including product launches, engagement communications, and automated campaigns.

Your Key Responsibilities:

  • Design and implement scalable email programs that meet business objectives
  • Contribute to the development of an email testing framework, ensuring creative and audience test options
  • Own regular KPI performance reporting, providing actionable insights to inform decision-making across the lifecycle and wider digital department
  • Maintain key stakeholder relationships, suggesting improvements to processes to ensure efficient collaboration across teams
  • Manage external stakeholders across key tools like ESPs and Refer and Friend platforms, ensuring we understand and maximize capabilities
  • Guide and mentor Lifecycle Assistant, ensuring consistent ways of working across the team
  • Responsible for ad-hoc adjustments to automation campaigns (out of stock products, adjustments during launches etc)
  • Troubleshoot and resolve ad-hoc problems, collaborating with BI and tech teams as required
  • Stay updated on the latest industry trends and best practices to continually improve
  • Regular market research across all Lifecycle initiatives

The Ideal Candidate:

  • Possesses a strong understanding of lifecycle marketing, with hands-on experience building emails (ideally within Ometria) and awareness of technical and creative email best practices
  • Is an advocate for the customer, with knowledge of customer lifecycle stages and experience delivering tailored messaging for each stage
  • Displays collaborative skills, with experience working across creative and wider marketing teams to ensure consistent brand messaging and tone of voice
  • Has analytical skills, with experience reporting against KPIs and uncovering actionable insights that help drive performance improvements
  • Is organised, with the ability to handle multiple tasks and manage project delivery effectively

What We Offer:

  • A competitive salary of £40,000 - £50,000 per annum, depending on experience
  • A hybrid and flexible working arrangement, with core working hours
  • 25 days holiday (plus Wellbeing Days, Early Finish Fridays, and Summer Fridays)
  • Welcome to Trinny London Starter Stack and swag
  • Company discount for yourself, your friends, and family
  • Vitality health scheme, EAP, and Medicash (including dental, optical & audiological care)
  • An annual personal training and development budget
  • Enhanced family-friendly packages
  • Pension scheme
  • Cycle to work scheme
  • T-Parties = many office socials, summer and festive celebrations
  • Rewards and Recognition Scheme (awarding length of service with gifts, vouchers, and additional annual leave)


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