Lifecycle Marketing Coordinator
1 week ago
We are seeking a skilled Lifecycle Marketing Coordinator to join our team at Trinny London Limited. As a key member of our Digital/Ecommerce Team, you will be responsible for the development and execution of lifecycle marketing programs, including product launches, engagement communications, and automated campaigns.
Your Key Responsibilities:
- Design and implement scalable email programs that meet business objectives
- Contribute to the development of an email testing framework, ensuring creative and audience test options
- Own regular KPI performance reporting, providing actionable insights to inform decision-making across the lifecycle and wider digital department
- Maintain key stakeholder relationships, suggesting improvements to processes to ensure efficient collaboration across teams
- Manage external stakeholders across key tools like ESPs and Refer and Friend platforms, ensuring we understand and maximize capabilities
- Guide and mentor Lifecycle Assistant, ensuring consistent ways of working across the team
- Responsible for ad-hoc adjustments to automation campaigns (out of stock products, adjustments during launches etc)
- Troubleshoot and resolve ad-hoc problems, collaborating with BI and tech teams as required
- Stay updated on the latest industry trends and best practices to continually improve
- Regular market research across all Lifecycle initiatives
The Ideal Candidate:
- Possesses a strong understanding of lifecycle marketing, with hands-on experience building emails (ideally within Ometria) and awareness of technical and creative email best practices
- Is an advocate for the customer, with knowledge of customer lifecycle stages and experience delivering tailored messaging for each stage
- Displays collaborative skills, with experience working across creative and wider marketing teams to ensure consistent brand messaging and tone of voice
- Has analytical skills, with experience reporting against KPIs and uncovering actionable insights that help drive performance improvements
- Is organised, with the ability to handle multiple tasks and manage project delivery effectively
What We Offer:
- A competitive salary of £40,000 - £50,000 per annum, depending on experience
- A hybrid and flexible working arrangement, with core working hours
- 25 days holiday (plus Wellbeing Days, Early Finish Fridays, and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP, and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family-friendly packages
- Pension scheme
- Cycle to work scheme
- T-Parties = many office socials, summer and festive celebrations
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers, and additional annual leave)
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