Digital Marketing Strategist for Lifecycle CRM Campaigns

6 days ago

London, Greater London, United Kingdom Dept Full time

We are seeking a skilled Digital Marketing Strategist to join our eBay Inhouse team at DEPT. As a key member of the global Lifecycle Marketing Team, you will create and execute customer-facing Lifecycle Marketing (CRM) campaigns to support eBay's strategic categories globally.

Role Overview

This role involves adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of recurring, trigger-based lifecycle marketing campaigns. The ideal candidate will drive adoption, engagement, and retention within strategic categories on eBay by building and launching personalized customer experiences globally.

Key Responsibilities
  • Develop high-quality creative assets, including briefs and feedback rounds, in collaboration with internal/agency Creative teams, Legal, Privacy & Customer Service teams.
  • Support audience segmentation and targeting efforts with the Team Lead, Analytics, Database Marketing (DBM), and Product Marketing teams.
  • Ensure seamless execution and launch of customer-facing campaigns as owner of operational execution, working with Campaign Planning & Operations Teams on building, experimentation, and deployment of marketing campaigns.
  • Own project timeline, tracking campaign development and keeping relevant stakeholders informed.
  • Achieve data-driven hypotheses through innovative and iterative mindset, supporting A/B testing and ongoing optimization of campaigns based on learnings.
Requirements

To be successful in this role, you will require:

  • 3+ years of experience in digital marketing, preferably within CRM and owned channels (emails, onsite, push notifications, in-app messaging, etc.).
  • Past experience or a working understanding of e-commerce, marketplaces, and online retail marketing.
  • Customer-centric and hands-on individual, demonstrating ability to manage performance against established KPIs.
  • Project management experience with strong sense of accountability.
About Us

At DEPT, we offer a dynamic work environment that fosters growth and innovation. Our benefits package includes:

  • 26 days' holiday (exclusive of bank holidays)
  • Mental health support
  • Company pension scheme with The People's Pension
  • Enhanced family-friendly policies
  • Flexible, hybrid working policy
  • Ride to work scheme
  • Buddy Program: paired with a 'Buddy' to assist during your first weeks
  • Global annual DEPT Cares Month, donating skills to local charities
  • A culture big enough to provide opportunities and small enough to care about employees' well-being
Salary Range

The estimated salary range for this position is £60,000 - £80,000 per annum, depending on experience and qualifications.

  • Digital Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Digital Waffle Full time

    Job DescriptionWe are seeking a Digital Marketing Strategist to join our team at Digital Waffle, an award-winning marketing agency. As a key member of our digital services team, you will be responsible for developing and executing email and CRM campaigns that drive customer engagement and loyalty.The ideal candidate will have 3-5 years of experience in a...

  • Digital Marketing Strategist

    7 days ago

    London, Greater London, United Kingdom Digital Waffle Full time

    Job Title:Digital Marketing StrategistOverview:We are seeking a highly skilled Digital Marketing Strategist to join our team at Digital Waffle. In this role, you will be responsible for executing email and CRM campaigns that drive results.Key Responsibilities:Execute email and CRM campaigns using Dotdigital, Klaviyo, Hubspot, and MailchimpLeverage tools and...

  • Digital Lifecycle Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Herfreesoul Full time

    Unlock Career Growth with Free SoulEstimated annual salary: £60,000 - £80,000About the RoleWe're seeking an experienced Digital Lifecycle Marketing Strategist to drive our customer engagement and retention efforts. As a key member of our team, you will be responsible for developing and executing multi-channel marketing campaigns to effectively engage...

  • CRM Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom WeComm Full time

    WeComm is seeking a talented CRM Marketing Strategist to develop and execute email and SMS marketing communications that enhance customer retention and loyalty.This role focuses on planning campaigns using Klaviyo, creating engaging content with marketing teams, and managing international strategy for localised communications.The ideal candidate will have 2+...

  • Global CRM Lifecycle Roadmap Strategist

    4 weeks ago

    London, Greater London, United Kingdom Michael Page Full time

    Job SummaryWe are seeking a highly skilled Global CRM Lifecycle Roadmap Strategist to join our team at Michael Page. As a key member of our global CRM function, you will be responsible for developing and executing a commercially focused CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement...

  • Digital Marketing Strategist

    1 month ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    Job OverviewTribal Tech is seeking a Digital Marketing Strategist to lead our paid social media efforts. As a key member of our team, you will be responsible for developing and executing strategies to drive brand awareness and growth across multiple clients.Your key responsibilities will include:Developing and implementing paid social media campaigns to meet...

  • Digital CRM Strategist

    6 days ago

    London, Greater London, United Kingdom Recraft, Inc. Full time

    About Recraft, Inc.We're a forward-thinking company shaping the future of content creation with AI. Our team is driven by innovation and a passion for excellence.Job Title: Digital CRM StrategistEstimated Salary: $120,000 - $180,000 per yearKey ResponsibilitiesDevelop and Execute CRM Strategy: Design and implement an effective customer relationship...

  • CRM Data and Loyalty Strategist

    1 month ago

    London, Greater London, United Kingdom Ennismore Full time

    Job Title: CRM Data and Loyalty StrategistWe are seeking a skilled CRM Data and Loyalty Strategist to join our Brand & Digital Teams and drive performance across our websites and online marketing campaigns.Key Responsibilities:Develop and implement a CRM strategy to drive retention and engagement across our brands.Work with key stakeholders to ensure...

  • Digital Marketing Strategist

    2 weeks ago

    London, Greater London, United Kingdom WeComm Full time

    WeComm, a leading brand in the diamond industry, is seeking a highly motivated Digital Marketing Strategist to support our key CRM initiatives. This role focuses on developing and executing email and SMS marketing communications to enhance customer retention and loyalty with a digital-first approach.The ideal candidate will have 2+ years of experience in CRM...

  • Digital Marketing Strategist

    1 month ago

    London, Greater London, United Kingdom Private Equity Insights Full time

    About the RoleWe are seeking a highly motivated and experienced Digital Marketing Strategist to join our team at Private Equity Insights. As a key member of our Marketing team, you will be responsible for developing and executing our digital marketing strategy to drive business growth and engagement.As a Digital Marketing Strategist, you will have the...

  • Digital Campaign Strategist

    3 days ago

    London, Greater London, United Kingdom Ogilvy Full time

    We are seeking a highly motivated and experienced Digital Campaign Strategist to join our team at Ogilvy. As a Digital Campaign Strategist, you will be responsible for developing and executing digital marketing campaigns that drive business results. This includes creating campaign strategies, managing budgets, and working closely with cross-functional teams...

  • CRM Lifecycle Manager

    4 weeks ago

    London, Greater London, United Kingdom Spotlight Sports Group Full time

    Customer Relationship Management StrategistAt Spotlight Sports Group, we're seeking a skilled Customer Relationship Management Strategist to lead the development and automation of personalised customer relationship management lifecycle strategies. This role involves leveraging data-driven insights and innovative approaches to improve operational...

  • CRM Lifecycle Manager

    4 weeks ago

    London, Greater London, United Kingdom Spotlight Sports Group Full time

    Customer Relationship Management StrategistAt Spotlight Sports Group, we're looking for a seasoned Customer Relationship Management Strategist to lead the development and automation of personalised customer relationship management lifecycle strategies. As a key member of our team, you'll leverage data-driven insights and innovative approaches to improve...

  • Digital Marketing Strategist

    3 weeks ago

    London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

    At Tribal Tech, we're looking for a seasoned Digital Marketing Strategist to lead our Paid Social campaigns and drive brand awareness and growth.The ideal candidate will have a proven track record of successfully leading on strategy for eCommerce clients, with a strong technical understanding of paid social platforms.Key responsibilities will...

  • Digital Marketing Strategist

    1 month ago

    London, Greater London, United Kingdom Aeo Connect Full time

    We're seeking a skilled Digital Marketing Strategist to join our team at Aeo Connect. As a key member of our marketing department, you will be responsible for developing and executing audience-facing campaigns to attract new and engage existing audiences through news, thought leadership, and marketing content.The ideal candidate will have a strong...

  • Digital Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Digital Waffle Full time

    At Digital Waffle, we are seeking a highly skilled Digital Marketing Strategist to lead our marketing efforts and drive business growth. With a strong background in marketing and a passion for innovation, you will develop and execute comprehensive marketing strategies that deliver results.The estimated salary for this role is £80,000 per annum. Key...

  • Digital Marketing Strategist

    1 month ago

    London, Greater London, United Kingdom Clockwise Marketing Full time

    About the RoleWe're seeking a talented Digital Marketing Strategist to join our dynamic team at Clockwise Marketing. As a key member of our marketing team, you'll be responsible for crafting innovative marketing strategies that drive results for our clients.Your primary focus will be on developing and executing comprehensive marketing campaigns that...

  • Marketing Campaign Strategist

    1 month ago

    London, Greater London, United Kingdom March Personnel Full time

    Job Title: Marketing Campaign StrategistThe primary objective of this role is to develop and execute demand generation strategies and marketing campaigns that drive leads and revenue for March Recruitment in line with defined targets.Key ResponsibilitiesLead the planning and execution of demand generation activities and campaigns aligned with the overall...

  • Digital Marketing Strategist

    6 days ago

    London, Greater London, United Kingdom The Wonderfield Group Full time

    About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team at The Wonderfield Group.As a key member of our marketing department, you will be responsible for developing and implementing digital marketing campaigns that drive engagement, loyalty, and guest frequency across our restaurants, kiosk brands, pre-packed brands, and...

  • Digital Marketing Strategist

    5 days ago

    London, Greater London, United Kingdom Support Team Full time

    About UsLane7 is the market leading boutique bowling and gaming business in the UK, with multiple venues across the country, Berlin and Ireland. We're a dynamic team looking for a passionate Digital Marketing Strategist to join us.As a key member of the Marketing team, you'll be responsible for driving brand awareness and conversion through engaging...