Senior Marketing Specialist for Audience Development

3 weeks ago


London, Greater London, United Kingdom The Financial Times Full time

About the Role


The Financial Times is seeking a highly skilled Marketing and Data Analytics Professional to support the development and execution of our audience engagement strategies. In this role, you will provide critical support to stakeholders across the organization, leveraging your expertise in data analysis and campaign management to drive business objectives.


Key Responsibilities



  • Collaborate with internal stakeholders to identify and develop campaigns targeting high-value audience segments
  • Provide data-driven insights and recommendations to inform campaign strategy and optimize results
  • Develop and maintain dashboards and reports to track campaign performance and provide actionable insights
  • Work closely with the data and tracking team to ensure seamless campaign execution and data management
  • Manage and prioritize own workload to meet deadlines and deliver high-quality results

Requirements



  • Proven experience in email campaign management and data analysis
  • Strong working knowledge of Customer Data & Experience Platforms (CDXP) and Customer Relationship Marketing (CRM)
  • Excellent communication and interpersonal skills, with ability to work effectively with stakeholders at all levels
  • Highly organized and detail-oriented, with ability to meet deadlines and manage multiple priorities

What We Offer


The Financial Times offers a competitive compensation package, including generous annual leave allowances, flexible working arrangements, and a comprehensive benefits program. We are committed to creating a diverse and inclusive work environment that supports the growth and development of our employees.


How to Apply


If you are a motivated and experienced Marketing and Data Analytics Professional looking to join a dynamic and innovative organization, please submit your application, including your resume and a cover letter outlining your qualifications and experience.



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