Brand Manager

4 weeks ago

London, Greater London, United Kingdom Hasbro Full time
Job Title: Brand Manager - Global Franchise Strategy & Management

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. As a Brand Manager - Global Franchise Strategy & Management, you will play a key role in driving annual global franchise development, planning, and activation to deliver against the global strategy for Peppa Pig within Hasbro's Preschool portfolio.

Key Responsibilities:
  • Develop and execute annual franchise plans and activations based on key franchise strategies, consumer insights, and content strategies.
  • Lead delivery and activation of franchise content streams, including Linear episodes and Cinema, and partner with various teams to ensure synergies across YouTube, Music, Publishing, Audio, and Apps/Gaming.
  • Ensure brand identity, tone of voice, and global brand positioning is adhered to and oversee creation of brand assets in partnership with Brand Creative team, with a keen lens on regional needs and consumer/category insights.
  • Pitch and partner with both internal and external teams around the world, both commercially and creatively, to align on and activate the global franchise strategy.
  • Be across brand tracking, industry, and consumer research initiatives in partnership with Director GFSM and the global insights team to ensure the latest data and insights are in hand and helping to drive strategy, planning, and activation against Peppa Pig.
Key Competencies/Experience:
  • Previous franchise management experience (3-5 years+) for a successful global consumer franchise.
  • Excellent project managing skills, highly proactive, able to juggle priorities/meet tight deadlines, and demonstrated ability to lead others.
  • Thorough understanding of global market trends and awareness of the nuances of each territory.
  • Demonstrated Business/Financial Acumen.
  • Able to influence internal and external stakeholders to drive decision-making.
  • First-rate presentation skills.
  • Highly resourceful, tenacious, and able to work autonomously.
  • Ability to stay 'cool' when the pressure is on.
  • Results-oriented while demonstrating ability for innovative risk-taking.
  • Excellent use of Word, Excel, PowerPoint, and Outlook.
Our Values:
  • Be legendary: practice excellence, improve on our legacy, create awesomeness.
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don't split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

We are an Equal Opportunity/Affirmative Action Employer.

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