Brand Manager
3 weeks ago
Job Summary
We are seeking a skilled Brand Manager to join our team at Elior. As a Brand Manager, you will play a crucial role in ensuring the company stays market-leading by creating and refreshing brands, concepts, and campaigns.
Main Responsibilities
- Create and launch innovative brands and sub-brands from design, food, and marketing perspectives.
- Develop and manage brand partnerships, working with stakeholders to bring new brands, chefs, concepts, and products to market.
- Prepare marketing briefs for the food development team, including competitor analysis and trends.
- Deliver creative briefs to agencies for branding and point of sale.
- Manage relationships with creative, print, and research agencies, ensuring timely and budget-friendly execution.
- Create central campaigns to drive sales, coordinating with marketing managers for an annual plan.
- Oversee project management and implementation of concepts/campaigns across teams.
- Ensure proposals add commercial value, adjusting where needed.
- Maintain brand materials, including standards and matrices.
- Regularly monitor competitor activity for new opportunities.
- Keep internal and external collateral updated.
- Provide insights for sales and retention teams, supporting bids and presentations.
- Coordinate third-party photography for optimized customer-facing collateral.
Requirements
- Proven ability to use insights, branding, and marketing to drive brand performance and commercial results.
- Skilled in managing third-party relationships.
- Strong project and stakeholder management.
- Creative thinker with design direction expertise.
- Confident presenter, able to inspire teams with a shared vision.
- Knowledge of trends in food, beverage, or grocery industries.
- Experience with design and food briefs.
- Good understanding of operational site realities (equipment, space, layout).
- Proficient in Word, Excel, PowerPoint, and brand/category management systems.
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