Brand Manager

3 weeks ago

London, Greater London, United Kingdom Elior Full time

Job Summary

Elior is seeking a skilled Brand Manager to join their team. As a Brand Manager, you will play a pivotal role in ensuring Elior stays market-leading by creating and refreshing brands, concepts, and campaigns.

Main Responsibilities

  • Create and launch innovative brands and sub-brands from design, food, and marketing perspectives.
  • Develop and manage brand partnerships, working with stakeholders to bring new brands, chefs, concepts, and products to market.
  • Prepare marketing briefs for the food development team, including competitor analysis and trends.
  • Deliver creative briefs to agencies for branding and point of sale.
  • Manage relationships with creative, print, and research agencies, ensuring timely and budget-friendly execution.
  • Create central campaigns to drive sales, coordinating with marketing managers for an annual plan.
  • Oversee project management and implementation of concepts/campaigns across teams.
  • Ensure proposals add commercial value, adjusting where needed.
  • Maintain brand materials, including standards and matrices.
  • Regularly monitor competitor activity for new opportunities.
  • Keep internal and external collateral updated.
  • Provide insights for sales and retention teams, supporting bids and presentations.
  • Coordinate third-party photography for optimized customer-facing collateral.

Requirements

  • Proven ability to use insights, branding, and marketing to drive brand performance and commercial results.
  • Skilled in managing third-party relationships.
  • Strong project and stakeholder management.
  • Creative thinker with design direction expertise.
  • Confident presenter, able to inspire teams with a shared vision.
  • Knowledge of trends in food, beverage, or grocery industries.
  • Experience with design and food briefs.
  • Good understanding of operational site realities (equipment, space, layout).
  • Proficient in Word, Excel, PowerPoint, and brand/category management systems.

About Elior

Elior is a multi-award-winning people business and one of the UK's leading contract caterers, with over 10,000 colleagues operating across a diverse range of sectors.

What We Offer

  • Competitive salary and 15% performance bonus.
  • Flexible working arrangements, including full-time and part-time roles, and hybrid working model.
  • Generous holiday allowance and additional holiday purchase option.
  • Family leave and paid charity leave.
  • Access to mental health support and comprehensive wellbeing benefits.
  • Life assurance, workplace pension schemes, discounts, cashback, entertainment, leisure discounts, and a cycle to work scheme.

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