Marketing Lead

1 month ago


London, Greater London, United Kingdom fish4.co - Jobboard Full time
Marketing Lead - Public Sector Engagement

We are seeking a dynamic and experienced Marketing Lead to spearhead our Marketing initiatives in the public sector. This role will play a pivotal role in shaping our public affairs engagement, campaign strategies, and communication efforts with government entities and industry bodies.

Key Responsibilities:

  • Achieve defined OKRs related to public sector engagement, media coverage, and campaign effectiveness.
  • Develop and maintain strong relationships with government officials, industry leaders, and media contacts.
  • Deliver effective public affairs strategies that align with the company's growth objectives and regulatory environment.
  • Provide strategic insights and recommendations to the CMO, General Counsel, and Director of Property and Estates.
  • Create and execute game-changing Marketing campaigns to increase our share of voice and brand consideration and engagement for both policy influencing, meetings, and lead generation/consultation opportunities.

Requirements:

  • Extensive experience in public relations, public affairs, and communications within a B2B corporate setting.
  • Mobile telecoms experience.
  • Strong understanding of marketing principles and the ability to develop and execute integrated marketing campaigns.

Public Sector Expertise:

  • Proven track record of engaging with government entities, local authorities, and industry bodies.
  • Familiarity with telecom regulations, policies, and industry trends.

Excellent Communication Skills:

  • Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful messages.
  • Strong copywriting skills for creating thought leadership content, press releases, and policy submissions.

Stakeholder Management:

  • Ability to build and maintain relationships with diverse stakeholders, including government officials, media personnel, and industry leaders.
  • Experience in lobbying and advocacy efforts to influence policy decisions.

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