Head of Demand Generation
6 days ago
We are seeking a highly skilled Head of Demand Generation to join our team at JATO Dynamics Ltd. In this role, you will be responsible for developing and executing strategic marketing programs to drive brand awareness and generate leads.
Key Responsibilities- Develop and execute comprehensive global demand generation strategies aligned with the company's overall product and business objectives.
- Implement global lead generation programs and campaigns across various channels, including email marketing, content marketing, social media, ABM, SEM, SEO, and events.
- Oversee end-to-end campaign execution, from planning and segmentation to content development and collation, execution, and analysis.
- Collaborate with Product Marketing, PR, and Content Marketing to support the development of relevant and engaging content across all stages of the buyer's journey.
- Establish key performance indicators (KPIs) and track the effectiveness of demand generation programs using analytics tools and reporting.
To succeed in this role, you will need:
- A deep understanding of local market marketing analytics and the ability to establish KPIs and track campaign performance.
- Strong leadership and team management skills, with the ability to motivate and inspire a diverse group of talented marketers.
- Previous experience working across multiple channels, including event marketing, content marketing, and digital.
- Strong commercial acumen with the ability to work to ambitious commercial targets.
- Solid understanding of SEO principles, content optimisation, and keyword research.
JATO Dynamics Ltd is committed to equal employment opportunity regardless of race, sex, age, gender identity, sexual orientation, religion or belief, disability, marital status or veteran status.
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