Automotive Insights Lead

1 day ago


Uxbridge, United Kingdom JATO Dynamics Ltd Full time

JATO Dynamics Ltd Benefits:

Job Description

We are looking for a skilled Head of Demand Generation to lead our global marketing strategy and drive brand awareness, strengthen our brand, and generate leads resulting in a robust sales pipeline.

This new role highlights an excellent time at JATO Dynamics Ltd as we embark on a five-year strategy to deliver exceptional customer experience and world-leading automotive business intelligence and insights.

  • Develop and execute a comprehensive global demand generation strategy aligned with the company's overall product and business objectives, including building target audience segments, identifying key marketing channels, and setting performance goals.
  • Implement global lead generation programs and campaigns across various channels, such as email marketing, content marketing, social media, ABM, search engine marketing (SEM), search engine optimisation (SEO), and events.
  • Oversee end-to-end campaign execution, from planning and segmentation to content development and collation, execution, and analysis. Monitor campaign performance, identify areas of improvement, and optimise campaigns to maximise lead generation and conversion rates.
  • Collaborate with the Product Marketing, PR, and Content marketing teams to support the development of relevant and engaging content across all stages of the buyer's journey. Ensure the content is optimised for lead generation and conversion, including landing pages, ebooks, whitepapers, blog posts, and webinars.
  • Establish key performance indicators (KPIs) and track the effectiveness of demand generation programs using analytics tools and reporting. Provide regular reports on campaign performance, lead conversion rates, and other relevant metrics to measure the success of initiatives and make data-driven decisions.
  • Manage a high-performing team of professional marketers and Marketing Development Representatives to ensure a best practice approach from design to execution to lead handover. Set clear objectives, and provide guidance, mentorship, and training to each member of the team.


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