Business Insights, Analytics and Market Research Manager

Passion for Innovation. Compassion for Patients.

With over 120 years of experience and more than 17,000 employees in over 20 countries, Daiichi Sankyo is dedicated to discovering, developing, and delivering new standards of care that enrich the quality of life around the world.

In Europe, we focus on two areas: The goal of our Specialty Business is to protect people from cardiovascular disease, the leading cause of death in Europe, and help patients who suffer from it to enjoy every precious moment of life. In Oncology, we strive to become a global pharma innovator with competitive advantage, creating novel therapies for people with cancer.

Our European headquarters are in Munich, Germany, and we have affiliates in 13 European countries and Canada.

Purpose: To provide leaders and Account Teams with relevant information, analysis and insight to enable an optimal diagnosis of the situation in each account, recommending appropriate action, monitoring account plans over time, tracking performance and forecasting return on investment (i.e. sales and activity). 

Responsible for the development and maintenance of the data model for DSUK, combining data from different sources (IQVIA, CRM, other market data, etc...) to drive commercial decision making. 

Location: Hybrid (a minimum of 2 days per week in Head office) with occasional travel within the UK and Europe.

Accountabilities / Measures:

Lead and maintain effective management information systems and associated reports to monitor market dynamics, track return on investment, meet the reporting requirements of performance objectives and to track performance across DSUK. 
• Develops and maintains a clear understanding of the DSUK objectives, programmes and KPIs. 
• Lead all analytical activities in support of commercial priorities e.g. KPI tracking, management reports, KAM analysis, forecasting, market research, digital analysis etc.
• Work with stakeholders to regularly monitor, measure and drive performance against metrics, flagging risks and concerns as and when identified. 
• Develop, build and maintain dashboards that meet the needs of the business by providing a focus on KPIs and supporting ROI decisions/analysis.
• Drive customer analytics to enhance knowledge about customer insights, correlation analysis and identify changes across key accounts.
• Selects and manages the relationship with software providers for business reporting, negotiating effectively with providers to ensure that cost, and service delivery versus SLAs are optimised. 
• Maximises the automation of management reporting so that internal efforts are focused on interpretation and actions that will enhance business performance. 
• Agrees and develops methodologies with internal stakeholders which will track the return on investment of all significant investments in both marketing programmes and bespoke account level projects. 
• Liaises with key stakeholders from Daiichi Sankyo Europe to agree the appropriate performance metrics and delivers reports to those stakeholders on a regular basis. 

Develops true expertise in the understanding and interpretation of all potential data sets (commercially available and NHS) and converts this data into usable reports, dashboards, and customer engagement tools which incorporate multiple data sets to deliver enhanced planning, and customer engagement.  
• Develops and maintains relationships with all potential data providers (including NHS) and leverages these relationships to deliver organisational expertise in terms of how best to use and interpret this data. 
• Develops and maintains an accurate picture of the structure of emerging and evolving NHS organisations and effectively integrates NHS and commercial data sets so that these organisations can be modelled and tracked over time. 
• Works with external suppliers to use NHS data sets to develop customer-facing Excel based tools which allow a population-based discussion which in turn facilitates optimal customer engagement. 
• Provides bespoke analytics to support account level projects and to facilitate customer engagement. 

Drive models for effective decision-making at all levels of the organisation, to drive competitive advantage for Daiichi Sankyo UK and to minimise the reliance on external suppliers.  
• Develops and maintains true expertise in the philosophy, data-sets and systems required to enable KAM to be delivered effectively across the organisation. 
• Maintains a strong understanding of the brand plans and focus for all promoted brands. 
• Maintains a thorough understanding of the evolving NHS agenda and in particular how data is used to performance manage NHS organisations. 
• Develops expertise in all available business tools and the ability to extract, merge and cross-match data from a range of sources. 
• Develops a strong understanding of the company business planning process (both UK and European). 

Develop regular ongoing initiatives to gain up to date customer insight through qualitative and quantitative market research.
• Based on the requirement from the commercial team gathers qualitative and quantitative market research to ensure that the team are educated regularly around insights and campaigns adapted as appropriate.
• Works closely with Daiichi Sankyo Europe to support and implement European led market research in the UK.

Manage the support and delivery of field related activities and initiatives to ensure the field force is fully optimised, motivated and fully enabled to deliver against DSUK objectives and KPIs
• Manage the incentive compensation program in conjunction with key stakeholders to ensure the scheme meets DSUK guidelines and drives the right business performance and behaviours.
• Working with the relevant stakeholders develops and supports customer targeting, segmentation and profiling.

Technical/Professional Knowledge:

Essential 

• Substantial experience working in a similar role. 
• Market research experience, 
• Experience working with Market research agencies to commission insight gathering.
• Proven ability to deliver concise and impactful data analysis.
• Experience of managing data systems and tools, (e.g. by IQVIA, Qlik etc)
• Thorough understanding of the UK market (e.g. NHS structure, policy/operating framework, types of organisation and customers)
• Experience of commercially available market and/or NHS data-sets. 
• Excellent attention to detail 
• A passion for adding value to the business, to customers and patients.
• Excellent communication, presentation and negotiation skills. 
• Expert user of Microsoft Excel.
• A thorough understanding of the ABPI
• Full driving license and ability to travel throughout the UK when needed. 
• Degree level educated (or equivalent). 

Desirable

• ABPI Qualified 
• Developing and administering incentive compensation schemes
• Proven experience in building databases. 
• Has successfully operated within an NHS role analysing NHS information and providing management information to NHS organisations. 
• Forecasting theory, expertise and practice. Within business planning/implementation framework centred on local profit centres.

Why work with us?

Working at Daiichi Sankyo is more than just a job – it is your chance to make a difference and change patients’ lives for the better. We can only achieve this ambitious goal together. That is why we foster a culture of mutual respect and continuous learning, with a strong commitment to inclusion and diversity. Here, you will have the opportunity to grow, think boldly, and contribute your ideas. If you have a proactive mindset and passion for addressing the needs of patients, we eagerly await your application.