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Organic Search Strategist

1 month ago


Crawley, West Sussex, United Kingdom Rentokil Initial Full time
Job Title: Organic Search Specialist

The role of the Organic Search Specialist is to leverage the Google local search landscape and lead activities related to Google products like Google My Business and Local Services Ads. In addition, the role will audit, monitor, and implement technical local paid search and SEO strategies.

Key Responsibilities:
  • Support the Search Marketing team across SEO, data and insight, paid search, and content to action and deliver priority organic search projects across Rentokil Initial and its subsidiary brands globally.
  • Assist and support the Digital Projects & Deployment team with the rollout of new and existing digital projects, such as new website crawls and launches in Magnolia, international and local competitor analysis, B2B campaign optimization, and organic and paid social media initiatives.
  • Develop SEO management processes and procedures, best practices, and self-help guides to support Rentokil Initial and subsidiary brand colleagues.
  • Be a reliable, technically sound, and knowledgeable SEO contact for international markets for any BAU SEO-related issues with their websites.
  • Collaborate with Customer Experience, Digital Projects and Deployment, Digital Account Management, and third-party vendors to deliver the operational implementation of RI's Digital Search Strategy.
Requirements:
  • Strong knowledge and experience of technical SEO considerations, analysis, and reporting, on-page, local search strategies, and how social media benefits organic search visibility.
  • Good understanding and experience of SEO best practices, including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem, and how social media could be used as part of a holistic strategy.
  • Understanding of search engine algorithms and their impact on the organic performance of websites.
  • Understanding of technical SEO changes, such as robots.txt optimization, 301 redirects, hreflang, canonicalization, schema, etc.