Digital Search Strategy Specialist

1 month ago


Crawley, West Sussex, United Kingdom Rentokil Initial Full time

Job Description:

The role of the SEO Executive at Rentokil Initial involves leveraging the Google local search landscape to lead activities related to Google products such as Google My Business (GMB) and Local Services Ads (LSA). Additionally, the position entails auditing, monitoring, and implementing Technical Local Paid Search & SEO.

Main Responsibilities:

  1. Supporting the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to action and deliver priority Organic Search projects globally.
  2. Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management, and third-party vendors to implement RI's Digital Search Strategy.
  3. Working across the organic & local search landscape to drive conversion for Rentokil Initial and its subsidiaries through both organic and paid search channels.

Key Tasks:

  1. Assisting in the development of SEO management processes and procedures, best practice, and self-help guides to support international markets for any BAU SEO related issues with their websites.
  2. Responsible for working across organic & local search landscapes and delivering results across both organic and paid search channels.

Required Skills and Qualifications:

To succeed in this role, you should have strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies, and social media benefits. A good understanding of SEO best practices, including defining technical considerations through audits, making on-page recommendations, and understanding the organic local search ecosystem, is also essential.

Estimated Salary: £60,000 - £80,000 per annum



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