Senior Digital Search Specialist
7 days ago
The role of the Senior Digital Search Specialist is to leverage Google's local search landscape and lead activities related to Google products such as Google My Business and Local Services Ads.
Key Responsibilities:
- Support the Search Marketing team in executing and delivering priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
- Collaborate with the Digital Projects & Deployment team to rollout new and existing digital projects, including website crawls and launches in Magnolia, international competitor analysis, B2B campaign optimisation, and organic and paid social media initiatives.
- Develop SEO management processes and procedures, best practice guides, and self-help resources to support Rentokil Initial and subsidiary brand colleagues.
- Provide technical expertise and support for international markets with BAU SEO-related issues on their websites.
- Work closely with Customer Experience, Digital Projects, Digital Account Management, and third-party vendors to deliver RI's Digital Search Strategy.
Requirements:
- Strong knowledge and experience in technical SEO considerations, analysis, and reporting, as well as on-page and local search strategies.
- Good understanding of SEO best practices, including audits, on-page recommendations, and the organic local search ecosystem.
- Understanding of search engine algorithms and their impact on organic performance.
- Experience with technical SEO changes, such as robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.
- Familiarity with 3rd party audit and SEO tools, such as SEMRush, Screaming Frog, and Kerboo/Ahrefs.
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