Digital Content Marketing Specialist

1 month ago


Crawley, West Sussex, United Kingdom Rentokil Initial plc Full time

The role of Digital Content Marketing Specialist at Rentokil Initial plc involves supporting the Digital Content Marketing Manager in delivering priority Digital Marketing projects across various digital marketing channels for both B2C and B2B audiences.

Key responsibilities include:

  1. Collaborating with the Digital Content Marketing Manager to action and deliver priority Digital Marketing projects, such as website content optimisations, content audits, and recommendations across Rentokil Initial and its subsidiary brands globally.
  2. Working closely with different internal Rentokil Initial teams to ensure seamless content delivery.
  3. Cross-functional collaboration to support the optimisation of content in key regions, ensuring consistency and effectiveness.
  4. Liaising with local markets to gather necessary information for content-related projects, facilitating smooth project execution.
  5. Managing content-related documentation and communications with internal teams and key markets to track action progress and project plans.
  6. Acting on insights generated by other Digital Marketing areas, including SEO, Paid Search, UX/CX, and CRO, to inform content strategies.
  7. Supporting the rollout and implementation of technical SEO recommendations to enhance local search performance.

Requirements:

  • Experience working in a global organisation.
  • Proven expertise in writing optimised web copy for B2B and B2C audiences.
  • Experience in content promotion and amplification through inbound marketing is an advantage.
  • Familiarity with SEO best practices, including keyword research & analysis and trends data.
  • Nice to Have: Experience in Google Analytics, including reporting and measuring on campaign performance and effectiveness.
  • Fluency in another language would be desirable.
  • Experience within a B2B business and preferably in a service industry.

Benefits:

  • Competitive salary.
  • Hybrid working.
  • Rentokil Initial Reward Scheme.
  • 23 days holiday, plus 8 bank holidays.
  • Employee Assistance Programme.
  • Death in service benefit.
  • Healthcare.
  • Free parking.

Rentokil Initial plc is an equal opportunity employer, actively encouraging applications from individuals from all walks of life. We take pride in being a diverse and inclusive workplace, where everyone can thrive and contribute.

We value innovation and creativity, and we want to see the real you in your application. While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role.



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