Organic Search Strategist
1 week ago
The role of the Organic Search Strategist is to leverage the Google local search landscape and lead activities relating to Google products like Google My Business (GMB) and Local Services Ads (LSA). In addition, the role will audit, monitor, and implement Technical Local Paid Search & SEO strategies to drive conversion and growth for Rentokil Initial and its subsidiary brands globally.
Key Responsibilities:
Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to action and deliver priority Organic Search projects.
Assist and support the Digital Projects & Deployment team with the rollout of new and existing digital projects, including website crawls & launches, international & local competitor analysis, B2B campaign optimisation, and organic & paid social media initiatives.
Develop SEO management processes and procedures, best practice, and self-help guides to support Rentokil Initial and subsidiary brand colleagues.
Collaborate with Customer Experience, Digital Projects, and Deployment, Digital Account Management, and third-party vendors to deliver the operational implementation of RI's Digital Search Strategy.
Requirements:
Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies, and how social media benefits organic search visibility.
Good understanding and experience of SEO best practices, including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem, and how social media could be used as part of a holistic strategy.
Understanding of search engine algorithms and their impact on the organic performance of websites.
Understanding of technical SEO changes, such as robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.
Use 3rd party audit / SEO / Search tools to carry out web quality audits, such as SEMRush, deep dive site crawlers like Screaming Frog, and backlink auditors like Kerboo/Ahrefs.
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Crawley, West Sussex, United Kingdom Rentokil Initial Full timeJob Title: Organic Search SpecialistThe role of the Organic Search Specialist is to leverage the Google local search landscape and lead activities related to Google products like Google My Business and Local Services Ads. In addition, the role will audit, monitor, and implement technical local paid search and SEO strategies.Key Responsibilities:Support the...
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