Digital Search Strategist
1 month ago
We are seeking a highly skilled Digital Search Strategist to join our team at Rentokil Initial. In this role, you will be responsible for leading activities related to Google products like Google My Business and Local Services Ads. You will also audit, monitor, and implement Technical Local Paid Search & SEO.
Key Responsibilities:
- Support the Search Marketing team across SEO, Data & Insight, Paid Search, and Content to action and deliver priority Organic Search projects globally.
- Assist the Digital Projects & Deployment team with the rollout of new and existing digital projects, such as website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation, or organic & paid social media initiatives.
- Develop SEO management processes and procedures, best practices, and self-help guides to support colleagues worldwide. Be a reliable, technically sound, and knowledgeable SEO contact for international markets.
- Collaborate with Customer Experience, Digital Projects and Deployment, Digital Account Management, and third-party vendors to deliver RI's Digital Search Strategy.
Requirements:
- Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies, and how social media benefits organic search visibility.
- Good understanding and experience of SEO best practices: defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem, and using social media as part of a holistic strategy.
- Understanding of search engine algorithms and their impact on organic performance.
- Knowledge of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.).
- Use 3rd party tools to carry out web quality audits.
Estimated Salary: £55,000 - £65,000 per annum
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