Digital Search Strategist
2 days ago
Rentokil Initial is seeking an experienced SEO Executive to join our team based in Manor Royal Business District. The successful candidate will have strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility.
About the Company:
- Company Overview: Rentokil Initial is a leading provider of pest control and hygiene services
- Salary: £35,000 - £40,000 per annum
- Location: Manor Royal Business District
- Job Type: Full-time
Key Responsibilities:
- Support the Search Marketing team across SEO, Data & Insight, Paid Search and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
- Assist and support the Digital Projects & Deployment team with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.
- Develop SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues. Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites.
- Collaborate with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI's Digital Search Strategy.
- Work across the organic & local search landscape and deliver across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversion.
Requirements:
- Strong knowledge and experience of technical SEO considerations, analysis & reporting, on-page, local search strategies as well as how social media benefits organic search visibility.
- Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy.
- Understanding of search engine algorithms and their impact on the organic performance of websites.
- Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.).
- Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
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