Digital Analytics Strategist

1 month ago


Crawley, West Sussex, United Kingdom Rentokil Initial Full time

Job Summary:

We are seeking a skilled Digital Analytics & Tracking Manager to oversee the end-to-end strategy and execution of digital data tracking and analytics implementations across all digital channels. This role combines hands-on technical expertise with strategic oversight, ensuring that tracking, data collection, and analytics infrastructure are aligned with the company's data maturity goals and future-proofed for a cookieless world.

About the Role:

The ideal candidate will bring deep expertise in Google Tag Manager (GTM), server-side GTM (sGTM), data layer architecture, and Google Cloud tools (BigQuery, Looker Studio). They will mentor junior team members, collaborate with cross-functional teams, and lead the adoption of privacy-first tracking solutions to ensure compliance with global data regulations, including GDPR, CCPA, and cookie policies.

Main Responsibilities:
  1. Digital Analytics and Tracking Strategy:
    ● Lead the design and deployment of a data layer strategy, ensuring consistency and quality across all digital channels.
    ● Own and manage the architecture that enables data collection for analytics purposes, ensuring that data is of high quality and supports marketing performance measurement across campaigns.
    ● Suggest changes to processes where data quality issues arise, ensuring strong data integrity across all platforms particularly in relation to marketing performance indicators.
    ● Oversee the transition to server-side GTM (sGTM) to improve privacy compliance and ensure resilience in a cookieless world while enabling more effective measurement of marketing activities.
    ● Collaborate with marketing teams to ensure UTM tracking and tag management implementations align with digital marketing goals and reporting frameworks.
    ● Ensure that marketing and tracking implementations do not negatively impact wider site performance, such as page load times and overall site speed.
  2. Governance and Documentation:
    ● Establish governance frameworks for tracking and data collection, ensuring alignment with data privacy regulations (e.g., GDPR, CCPA) and consistency across all platforms.
    ● Create and maintain comprehensive documentation for GTM, data layers, server-side tracking solutions, and the specific implementations necessary for accurate marketing attribution.
    ● Develop privacy and security governance documents to ensure that tracking implementations follow best practices for data protection, security, and compliance.
  3. Mentorship and Leadership:
    ● Provide guidance and mentorship to the Technical Web Analyst on best practices for tracking implementations.
    ● Serve as the lead technical contact for tracking deployments, working with developers to ensure correct setup.
    ● Provide guidance to developers on tracking implementations carried out through the CMS, including writing developer guides for data layer implementation.


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