Digital Analytics Strategist
1 month ago
Job Summary:
We are seeking a skilled Digital Analytics & Tracking Manager to oversee the end-to-end strategy and execution of digital data tracking and analytics implementations across all digital channels. This role combines hands-on technical expertise with strategic oversight, ensuring that tracking, data collection, and analytics infrastructure are aligned with the company's data maturity goals and future-proofed for a cookieless world.
About the Role:
The ideal candidate will bring deep expertise in Google Tag Manager (GTM), server-side GTM (sGTM), data layer architecture, and Google Cloud tools (BigQuery, Looker Studio). They will mentor junior team members, collaborate with cross-functional teams, and lead the adoption of privacy-first tracking solutions to ensure compliance with global data regulations, including GDPR, CCPA, and cookie policies.
Main Responsibilities:- Digital Analytics and Tracking Strategy:
● Lead the design and deployment of a data layer strategy, ensuring consistency and quality across all digital channels.
● Own and manage the architecture that enables data collection for analytics purposes, ensuring that data is of high quality and supports marketing performance measurement across campaigns.
● Suggest changes to processes where data quality issues arise, ensuring strong data integrity across all platforms particularly in relation to marketing performance indicators.
● Oversee the transition to server-side GTM (sGTM) to improve privacy compliance and ensure resilience in a cookieless world while enabling more effective measurement of marketing activities.
● Collaborate with marketing teams to ensure UTM tracking and tag management implementations align with digital marketing goals and reporting frameworks.
● Ensure that marketing and tracking implementations do not negatively impact wider site performance, such as page load times and overall site speed. - Governance and Documentation:
● Establish governance frameworks for tracking and data collection, ensuring alignment with data privacy regulations (e.g., GDPR, CCPA) and consistency across all platforms.
● Create and maintain comprehensive documentation for GTM, data layers, server-side tracking solutions, and the specific implementations necessary for accurate marketing attribution.
● Develop privacy and security governance documents to ensure that tracking implementations follow best practices for data protection, security, and compliance. - Mentorship and Leadership:
● Provide guidance and mentorship to the Technical Web Analyst on best practices for tracking implementations.
● Serve as the lead technical contact for tracking deployments, working with developers to ensure correct setup.
● Provide guidance to developers on tracking implementations carried out through the CMS, including writing developer guides for data layer implementation.
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