Data Analytics Strategist

1 day ago


Crawley, West Sussex, United Kingdom Rentokil Initial Full time

Are you a seasoned expert in digital analytics and tracking?

Key Responsibilities
  • Digital Analytics and Tracking Strategy:
    • Lead the design and deployment of a data layer strategy, ensuring consistency and quality across all digital channels.
    • Own and manage the architecture that enables data collection for analytics purposes, ensuring that data is of high quality and supports marketing performance measurement across campaigns.
    • Suggest changes to processes where data quality issues arise, ensuring strong data integrity across all platforms particularly in relation to marketing performance indicators.
    • Oversee the transition to server-side GTM (sGTM) to improve privacy compliance and ensure resilience in a cookieless world while enabling more effective measurement of marketing activities.
    • Collaborate with marketing teams to ensure UTM tracking and tag management implementations align with digital marketing goals and reporting frameworks.
    • Ensure that marketing and tracking implementations do not negatively impact wider site performance, such as page load times and overall site speed.
  • Governance and Documentation:
    • Establish governance frameworks for tracking and data collection, ensuring alignment with data privacy regulations (e.g., GDPR, CCPA) and consistency across all platforms.
    • Create and maintain comprehensive documentation for GTM, data layers, server-side tracking solutions, and the specific implementations necessary for accurate marketing attribution.
    • Develop privacy and security governance documents to ensure that tracking implementations follow best practices for data protection, security, and compliance.
  • Mentorship and Leadership:
    • Provide guidance and mentorship to junior team members on best practices for tracking implementations.
    • Serve as the lead technical contact for tracking deployments, working with developers to ensure correct setup.
    • Provide guidance to developers on tracking implementations carried out through the CMS, including writing developer guides for data layer implementation.

We are seeking a skilled Digital Data Analytics Manager to oversee our end-to-end strategy and execution of digital data tracking and analytics implementations. As a key member of our team, you will be responsible for ensuring that tracking systems are robust, scalable, and aligned with our broader data strategies.

About Us

We are Rentokil Initial, a leading company providing innovative pest control and hygiene services to customers around the world. We value innovation and believe that everyone has the potential to thrive and contribute, regardless of their background or experiences.

The ideal candidate will bring deep expertise in Google Tag Manager (GTM), server-side GTM (sGTM), data layer architecture, and Google Cloud tools (BigQuery, Looker Studio). They will work closely with cross-functional teams to ensure efficient data collection and insight generation.

We offer a competitive salary and bonus scheme (£80,000 - £100,000 per annum), hybrid working, and a range of benefits including 23 days holiday, plus 8 bank holidays, employee assistance programme, death in service benefit, healthcare, and free parking.



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