UK CRM Lead

4 days ago

London, Greater London, United Kingdom Exacta Solutions Ltd Full time
About the Role

We are seeking a highly skilled CRM Manager to lead the development and execution of innovative customer retention strategies and campaigns aimed at exceeding our client's objectives in the UK market.

Key Responsibilities
  • Develop and Implement Comprehensive CRM Strategies

Design and implement comprehensive CRM and promotional strategies that resonate with the brand values, driving customer engagement and loyalty at every interaction.

Manage and Enhance Lifecycle Activities

Manage and enhance lifecycle activities using a data-driven approach across all channels, with continuous performance analysis to refine and optimize lifecycle offers and customer journeys.

Foster Strong Collaboration

Foster strong collaboration with other departments by creating detailed plans and timelines, ensuring timely execution and monitoring productivity.

Partner with Product Marketing Team

Partner closely with the Product Marketing team to prioritize customer-centric campaigns and offers, ensuring that the communication strategy aligns with both customer needs and business goals.

Evaluate Marketing Campaigns

Collaborate with the analytics team to evaluate marketing campaigns and promotions, applying insights from other markets to fine-tune strategies for the UK market.

Develop Localized Campaigns

Develop and deliver localized, personalized campaigns via various customer channels, including onsite messaging, email, SMS, push notifications, and social media.

Oversee CRM Workflows

Oversee CRM workflows from initial briefing to final execution, coordinating with CRM, Content, Design, Customer Support, and Product teams to ensure seamless campaign delivery.

Implement New Tools and Processes

Lead the implementation of new tools and processes, or improve existing ones, to boost campaign effectiveness and efficiency.

Requirements
  • Strong Commercial Acumen

Strong commercial acumen and analytical skills, with the ability to use data and customer insights to drive impactful results.

Deep Knowledge of UK Gambling Industry

Deep knowledge of the UK Gambling Industry, including key suppliers, competitors, and experience managing CRM and promotions across Casino, Sportsbook, and Racing.

Minimum 2 Years of CRM Experience

A minimum of 2 years of CRM and promotions experience in the UK market, with a proven ability to deliver growth through retention and promotion strategies.

Fluency in English

Fluency in English.

Experience in Managing Gambling Operations

Experience in managing gambling operations, with a strong understanding of compliance and regulatory requirements within the UK iGaming industry.

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