Customer Engagement and CRM Strategy Lead

2 months ago

London, Greater London, United Kingdom Publicis Groupe UK Full time
About the Role

We are seeking a highly skilled and experienced Data-Driven Analytics Director to join our team at Publicis Groupe UK. As a key player in our established agile team, you will lead and deliver the UK and Ireland Customer Engagement and CRM scopes with one of our biggest global accounts.

This is a unique opportunity to work with a bespoke Publicis Groupe data offering for a leading client, which includes Paid Media, AI programmes, and Onsite Analytics. You will be responsible for developing the customer marketing measurement strategy, creating strategic measurement plans, and tactical testing plans.

Key Responsibilities
  • Develop and implement customer marketing measurement strategies, creating strategic measurement plans and tactical testing plans.
  • Create and enforce standards for data collection across all aspects of customer marketing and CRM.
  • Responsible for database health reporting, helping client and agency stakeholders understand changes in size and quality of customer marketing database.
  • Manage targeting and audience segmentation within data briefs for CRM communications.
  • Work with an analyst to add aggregated CRM data to the existing cloud platform environment, considering client and wider European privacy regulations.
  • Lead testing into quantifying the customer marketing programme's value in driving incremental revenue to the client.
  • Have an in-depth understanding of data and data concepts as they apply to customer marketing, as well as be an expert in CRM and general knowledge of digital marketing.
  • Manage and motivate your team to deliver robust and clever work that creates value.
Requirements
  • Expertise in CRM, onsite KPIs, and ways of working.
  • Experience in cross-channel media measurement and strategy.
  • Capable of translating complex data sets into insights and strategic recommendations that drive business forward.
  • Experience working with clients/stakeholders to help them achieve CRM success fueled by data.
  • Brilliant client service and fostering that culture within your team to ensure smooth delivery across complex business.
  • Advanced SQL knowledge.
  • Experience in SQL/Data Warehouse tools like GCP, Microsoft Azure, etc.
  • Strength and understanding of the digital landscape to achieve significant advantage across all platforms.
  • Experience with Adobe Campaign or similar customer marketing platform.
  • Familiarity with data visualization software (DataStudio, Tableau, Looker).
  • Previous experience in reporting audience performance preferred.
  • Awareness of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering.
What We Offer
  • Fantastic benefits package, including pension, life assurance, private medical, and income protection plans.
  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • BENEFITS 24/7 helpline to support you on a personal and professional level.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy, and Shared Parental Leave.
  • HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
  • AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – "The Pregnant Man".

  • CRM Strategy Lead

    6 days ago

    London, Greater London, United Kingdom Wise Full time

    Job Title: CRM Strategy LeadAbout the Role:We're looking for a seasoned CRM professional to lead our B2B customer communications strategy and implementation. As a CRM Strategy Lead, you will be responsible for developing and managing our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives. You will work closely...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Atherton Stone Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at Atherton Stone, a leading Ecommerce healthcare brand based in London. As a key member of our team, you will report directly to the Head of Ecommerce and play a crucial role in delivering and executing our CRM strategy.As a CRM Manager, you will be responsible for defining what CRM...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Atherton Stone Full time

    About the RoleWe are seeking a highly skilled CRM Manager to join our team at Atherton Stone, a leading Ecommerce healthcare brand based in London. As a key member of our team, you will report directly to the Head of Ecommerce and play a crucial role in delivering and executing our CRM strategy.As a CRM Manager, you will be responsible for defining what CRM...

  • CRM Strategy Lead

    1 week ago

    London, Greater London, United Kingdom Wise Full time

    About the Role:We're looking for a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a CRM Strategy Lead, you'll be responsible for developing and managing our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.Key Responsibilities:Develop and manage our...

  • CRM Strategy Lead

    1 month ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    1 month ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    5 days ago

    London, Greater London, United Kingdom Wise Full time

    About the Role:We're looking for a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a CRM Strategy Lead, you will be responsible for developing and managing our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.Key Responsibilities:Develop and manage...

  • CRM Strategy Lead

    4 weeks ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    4 weeks ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    6 days ago

    London, Greater London, United Kingdom Car & Classic Full time

    About the RoleWe are seeking a seasoned CRM Strategy Lead to join our team at Car & Classic. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive CRM strategy that drives customer engagement and retention.Key ResponsibilitiesDesign and implement a CRM strategy aligned with overall business...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Car & Classic Full time

    About the RoleWe are seeking a highly skilled CRM Executive to join our team at Car & Classic, a leading automotive marketplace. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM strategy to drive customer engagement, loyalty, and retention.Key ResponsibilitiesDesign and implement a CRM...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Car & Classic Full time

    About the RoleWe are seeking a highly skilled CRM Executive to join our team at Car & Classic, a leading automotive marketplace. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM strategy to drive customer engagement, loyalty, and retention.Key ResponsibilitiesDesign and implement a CRM...

  • CRM Strategy Lead

    1 week ago

    London, Greater London, United Kingdom Wise Full time

    About WiseWe're a global technology company building the best way to move and manage the world's money. Our mission is to make life easier and save people money when sending, spending, or making international payments.Job DescriptionWe're looking for a CRM Manager to lead our B2B CRM strategy and implementation. As part of our team, you'll help us create an...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    2 weeks ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our growing CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key...

  • CRM Strategy Lead

    1 week ago

    London, Greater London, United Kingdom Wise Full time

    About the Role:We're looking for a seasoned CRM professional to lead our B2B customer communications strategy and implementation at Wise. As a key member of our CRM team, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key Responsibilities:Develop...

  • CRM Strategy Lead

    1 month ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation. As a CRM Manager at Wise, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key ResponsibilitiesLead and mentor a growing...

  • CRM Strategy Lead

    1 month ago

    London, Greater London, United Kingdom Wise Full time

    About the RoleWe're seeking a seasoned CRM professional to lead our B2B customer communications strategy and implementation. As a CRM Manager at Wise, you'll be responsible for developing and executing a comprehensive communications plan that drives long-term engagement and loyalty among our business customers.Key ResponsibilitiesLead and mentor a growing...