Digital Growth Manager

4 weeks ago

London, Greater London, United Kingdom Burger King Full time

At Burger King, we're looking for a talented Digital Growth Manager to join our team. The successful candidate will play a pivotal role in driving and executing our digital marketing initiatives, leveraging multiple CRM tools to enhance customer engagement and loyalty, and working closely with internal and external teams to ensure the success of our digital campaigns.



The Digital Growth Manager will be responsible for developing and implementing cutting-edge digital marketing strategies to drive customer acquisition, engagement, and retention. This will involve collaborating with the digital and wider marketing team to ideate and organise the digital campaign calendar, utilizing CRM tools, particularly Braze, to execute and manage targeted marketing campaigns.



The ideal candidate will have a minimum of 3 years of experience in digital marketing, proven prior experience with CRM tools, and strong analytical skills with the ability to interpret data and translate it into actionable insights. They will also have excellent relationship management skills, capable of working effectively with external partners and internal teams.



About the Opportunity

The Digital Growth Manager will work closely with all arms of Marketing (Innovation, Brand, Digital) as well as cross-functional teams (Operations, Supply and Commercial Data) to support digital services in restaurants. They will also be responsible for staying up to date with industry trends, emerging technologies, and best practices in digital marketing and CRM.



What You'll Do


  • Digital Strategy: Support in developing and implementing cutting-edge digital marketing strategies to drive customer acquisition, engagement, and retention
  • CRM Campaign Management: Collaborate with the digital and wider marketing team to ideate and organise the digital campaign calendar. Utilise CRM tools, particularly Braze, to execute and manage targeted marketing campaigns
  • Performance Analysis: Analyse and report on campaign performance, providing insights and recommendations for continuous improvement
  • Agency Management: Work closely with our CRM agency, to ensure seamless execution of CRM initiatives and campaigns, from briefing to deployment
  • Customer Journey Optimisation: Monitor customer data within our analytics tool, and work with SDGM to optimise the customer journey across all digital touchpoints
  • Cross-Functional Collaboration: Work with cross-functional teams including the wider marketing team, IT and finance to ensure alignment and integration of digital strategies
  • Industry Expertise: Stay up to date with industry trends, emerging technologies, and best practices in digital marketing and CRM


As a Digital Growth Manager at Burger King, you will have the opportunity to work on a wide range of exciting projects, from developing and implementing digital marketing strategies to collaborating with cross-functional teams to drive business growth. If you are a motivated and experienced digital marketing professional looking for a new challenge, we encourage you to apply for this role.



What You'll Need


  • Minimum of 3 years of experience in digital marketing
  • Proven prior experience with CRM tools; Braze is a plus
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights, with experience in analytics tool such as Google Analytics, Amplitude, or equivalent
  • Tech-savvy with a solid understanding of digital marketing channels and tools
  • Excellent relationship management skills, capable of working effectively with external partners and internal teams
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
  • Strong written and verbal communication skills

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