Digital Transformation Manager
3 weeks ago
Transform Customer Experiences and Drive Business Growth
Match Digital is seeking a skilled Optimisation Manager to join our dynamic conversion science team. This role will play a key part in our client's digital transformation journey, leveraging analytical expertise and stakeholder management to optimise customer experiences and maximise conversions across all online channels.
Key Responsibilities:
- Leverage analytical expertise to drive alignment across global cross-functional teams and optimise customer experiences (CX) and conversions
- Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives
- Build and implement project plans for marketing enhancements and optimisation initiatives
- Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion
- Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings
Requirements:
- Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth
- Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO
- Proven track record leading and executing complex data analysis projects
- Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders
- Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL
What We Offer:
- The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme
- A flexible working environment and the ability to work from home / flexible hours
- Private healthcare and private dental insurance
- Competitive pension, 26 days holiday (excluding bank holidays)
- Car lease scheme, season ticket loan and cycle to work schemes
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