Digital Transformation Manager

3 weeks ago


London, Greater London, United Kingdom Match Digital Full time

Transform Customer Experiences and Drive Business Growth

Match Digital is seeking a skilled Optimisation Manager to join our dynamic conversion science team. This role will play a key part in our client's digital transformation journey, leveraging analytical expertise and stakeholder management to optimise customer experiences and maximise conversions across all online channels.

Key Responsibilities:

  • Leverage analytical expertise to drive alignment across global cross-functional teams and optimise customer experiences (CX) and conversions
  • Lead data-driven strategies for global digital marketing and customer experience optimisation, aligning strategies with business objectives and key growth initiatives
  • Build and implement project plans for marketing enhancements and optimisation initiatives
  • Analyse paid media and website audiences to understand user behaviour and optimise website journeys for higher engagement and conversion
  • Collaborate with the digital engagement team to identify SEO opportunities and develop strategies to improve organic visibility and search engine rankings

Requirements:

  • Experience as an Optimisation Strategist, Optimisation Manager, or Digital Marketing Analyst, with demonstrable experience driving strategic decision-making that impacts business growth
  • Exposure to digital optimisation, web analytics, CRO / landing page optimisation & personalisation, and SEO
  • Proven track record leading and executing complex data analysis projects
  • Strong commercial acumen and stakeholder management skills, including the ability to lead conversations around priorities, impact, and resources with business stakeholders
  • Knowledge of data analysis tools and platforms including Adobe Analytics, Adobe Target, Medallia, and basic SQL

What We Offer:

  • The chance to develop your career with a global, multicultural team working on a fascinating customer experience transformation programme
  • A flexible working environment and the ability to work from home / flexible hours
  • Private healthcare and private dental insurance
  • Competitive pension, 26 days holiday (excluding bank holidays)
  • Car lease scheme, season ticket loan and cycle to work schemes


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