Digital Marketing Coordinator
4 weeks ago
We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to join our team at Lands' End Europe Ltd. The ideal candidate will have excellent communication skills, a strong attention to detail, and the ability to work effectively in a fast-paced environment.
Key Responsibilities:
- Support email campaign execution, including uploading codes to Responsys, managing email routing, and scheduling campaigns on the marketing calendar.
- Assist with A/B testing by preparing different email variations and supporting relevant administrative tasks.
- Track and analyze email campaign performance, focusing on key metrics such as demand, open rates, click-through rates (CTR), bounce rates, visits, and conversion.
- Compile and interpret data to identify trends and provide insights for improving email performance, increasing customer engagement, and retention.
- Provide email campaign insights and support to build an accurate and robust email campaign forecast plans, which are integral part of the wider Marketing Forecast Plans.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Communication, Business, or a related field (or equivalent experience).
- Familiarity with email marketing platforms (e.g., Responsys).
- Basic knowledge of HTML and experience with image editing tools like Photoshop.
- Advanced proficiency in Microsoft Excel and data analysis tools.
- Strong verbal and written communication skills in English; proficiency in German and/or French is desirable but not necessary.
- Strong creative problem-solving skills.
About the Role:
This is a full-time 9-month contract role, requiring 9 days per month on-site in Rutland, UK. We offer a competitive salary of £30,000-£35,000 per annum, depending on experience.
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