Email Marketing Assistant

3 days ago


Oakham, Rutland, United Kingdom Lands' End Europe Ltd Full time
Job Title: Email Marketing Assistant - Rutland Office

Location: Hybrid working – required to work 9 days a month in Rutland (UK)

We are seeking a highly motivated and detail-oriented individual to support our email marketing team as an Email Marketing Assistant. This is a fantastic opportunity to start your career in digital marketing, with a focus on email marketing.

The role requires 9 days a month on-site in Rutland (UK). You will assist with administrative tasks, campaign tracking, and data analysis. The successful candidate will have excellent communication skills and the ability to work effectively in a team.

Key Responsibilities:

  • Support email campaign execution, including uploading codes to Responsys, managing email routing, and scheduling campaigns on the marketing calendar.
  • Support A/B testing by preparing different email variations and assist with relevant administrative tasks.
  • Track and analyse email campaign performance, focusing on key metrics such as demand, open rates, click-through rates (CTR), bounce rates, visits, and conversion.
  • Compile and interpret data to identify trends and provide insights for improving email performance, increase customer engagement, and retention.

Requirements:

  • Bachelor's degree in Marketing, Communication, Business, or a related field (or equivalent experience).
  • Familiarity with email marketing platforms.
  • Basic knowledge of HTML and experience with image editing tools like Photoshop.
  • Advanced proficiency in Microsoft Excel and data analysis tools.
  • Strong attention to detail in campaign content, design, and execution.
  • Ability to analyse data and draw actionable insights from key performance metrics.

Salary: £25,000 - £35,000 per annum, depending on experience.



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