Email Marketing Assistant
3 days ago
Location: Hybrid working – required to work 9 days a month in Rutland (UK)
We are seeking a highly motivated and detail-oriented individual to support our email marketing team as an Email Marketing Assistant. This is a fantastic opportunity to start your career in digital marketing, with a focus on email marketing.
The role requires 9 days a month on-site in Rutland (UK). You will assist with administrative tasks, campaign tracking, and data analysis. The successful candidate will have excellent communication skills and the ability to work effectively in a team.
Key Responsibilities:
- Support email campaign execution, including uploading codes to Responsys, managing email routing, and scheduling campaigns on the marketing calendar.
- Support A/B testing by preparing different email variations and assist with relevant administrative tasks.
- Track and analyse email campaign performance, focusing on key metrics such as demand, open rates, click-through rates (CTR), bounce rates, visits, and conversion.
- Compile and interpret data to identify trends and provide insights for improving email performance, increase customer engagement, and retention.
Requirements:
- Bachelor's degree in Marketing, Communication, Business, or a related field (or equivalent experience).
- Familiarity with email marketing platforms.
- Basic knowledge of HTML and experience with image editing tools like Photoshop.
- Advanced proficiency in Microsoft Excel and data analysis tools.
- Strong attention to detail in campaign content, design, and execution.
- Ability to analyse data and draw actionable insights from key performance metrics.
Salary: £25,000 - £35,000 per annum, depending on experience.
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