Email Marketing Coordinator

4 days ago


Oakham, Rutland, United Kingdom Lands' End Europe Ltd Full time

Lands' End Europe Ltd is looking for a talented Email Marketing Coordinator to join our team in Rutland, UK. In this hybrid role, you will support the email marketing team in executing seamless email campaigns aimed at increasing customer engagement and driving sales.

As an Email Marketing Coordinator, you will be responsible for assisting with administrative tasks, campaign tracking, and data analysis. This role offers a fantastic opportunity for someone starting their digital marketing career, especially with a focus on email marketing.

The successful candidate will work closely with the wider marketing team to ensure the successful execution of email campaigns. You will support email campaign execution, including uploading codes to Responsys, managing email routing, and scheduling campaigns on the marketing calendar.

Please note that this is a hybrid role, requiring 9 days per month on-site in Rutland, UK. The salary for this position is estimated at $45,000-$55,000 per year.

Key Responsibilities
  • Support email campaign execution, including uploading codes to Responsys, managing email routing, and scheduling campaigns on the marketing calendar.
  • Track and analyze email campaign performance, focusing on key metrics such as demand, open rates, click-through rates (CTR), bounce rates, visits, and conversion.
  • Provide data-driven insights to improve email performance and increase customer engagement.
Requirements
  1. Bachelor's degree in Marketing, Communication, Business, or a related field (or equivalent experience).
  2. Familiarity with email marketing platforms (e.g., Responsys).
  3. Basic knowledge of HTML and experience with image editing tools like Photoshop.
  4. Advanced proficiency in Microsoft Excel and data analysis tools.


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