Digital Marketing Strategist
17 hours ago
Job Title: Digital Marketing Strategist
About the Role:
Lands' End Europe Ltd seeks a skilled Digital Marketing Strategist to drive growth across multiple European markets, specifically DE, UK, and FR.
This 12-month fixed-term contract involves managing online customer acquisition efforts, collaborating with EU Analytics, E-Commerce, and Brand Management teams to identify opportunities for new customer acquisition and increase business sales performance.
The successful candidate will deliver and optimize integrated marketing campaigns, ensuring all advertising and promotional activities align with the Lands' End brand.
Key Responsibilities:
- Campaign Management: Supporting daily channel management across Affiliates, Retargeting, Offline & Partnerships
- Prospecting Plans: Developing catalogue prospecting plans with the Retention Marketing team
- Agency Coordination: Managing relationships with online agencies to develop budgets and strategies for paid media channels
- Performance Monitoring: Establishing performance expectations and monitoring campaign effectiveness through regular analysis of KPIs and ROI metrics
- Process Improvement: Proactively challenging existing processes to enhance efficiency and improve overall performance
- Support Leadership: Assisting the Digital Marketing Manager in achieving annual objectives and contributing to the broader marketing strategy
What We Offer:
A competitive salary range of £40,000 - £55,000 per annum.
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