Ecommerce Marketing Director Europe Lead
1 week ago
Lands' End Europe Ltd seeks a seasoned Ecommerce Marketing Director to spearhead the company's growth and expansion in the European market. This pivotal role demands a visionary leader with expertise in developing and executing comprehensive e-commerce strategies, driving sales, customer engagement, and brand loyalty.
Key Responsibilities:- Ecommerce Strategy & Management: Develop and execute detailed e-commerce plans to drive revenue growth, enhance customer experience, and expand Lands' End's digital footprint.
- Performance Marketing: Oversee performance marketing campaigns across various digital channels, leveraging data-driven insights to maximize ROI and achieve KPIs.
- Marketplaces: Expand and manage Lands' End's presence on key online marketplaces, optimizing product listings, pricing strategies, and promotional activities to increase visibility and sales.
To excel in this position, you must possess:
- In-Depth Knowledge: A deep understanding of the European market, including competition, trade, advertising, promotion, market research, and the 360° Marketing mix.
- Digital Expertise: Proven experience in leading the development and design of customer-centric digital strategies and channels, integrating web, mobile, social, and catalogue initiatives.
- Leadership Skills: Strong organizational skills, with the ability to manage multiple priorities, lead cross-functional teams, and drive business growth.
- Analytical Mindset: Outstanding analytical skills, with the ability to interpret test results, draw conclusions, and make informed decisions.
Lands' End Europe Ltd is a global multi-channel retailer dedicated to delivering high-quality clothing and exceptional customer service. With a strong commitment to innovation and customer satisfaction, we offer a dynamic work environment that fosters growth and collaboration.
This role reports to the Managing Director Europe and is part of the Europe leadership team. The ideal candidate will be based in the UK, willing to travel up to 30% of the time within and outside Europe. Fluency in English is required, with any additional European language skills being an advantage.
Estimated Salary: £80,000 - £120,000 per annum, depending on experience.
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