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Strategic Marketing Director Europe

2 months ago

Oakham, Rutland, United Kingdom Lands' End Europe Ltd Full time
About the Role

Lands' End Europe Ltd is a global multi-channel retailer with a rich history of creating high-quality, American-classic clothing. We're seeking a highly accomplished Strategic Marketing Director Europe to lead our growth and expansion within the European markets.

This is an exciting opportunity to join our European leadership team and drive business growth through customer acquisition and retention. As a key member of our senior management team, you'll be responsible for developing and executing comprehensive marketing strategies to achieve our revenue growth targets.

Key Responsibilities

Develop and execute e-commerce strategies to drive sales and customer engagement

  • Lead and manage performance marketing campaigns across digital channels (PPC, SEO, social media, email marketing)
  • Implement data-driven strategies to maximize ROI and achieve KPIs
  • Collaborate with the creative team to develop compelling marketing materials and ad copy

Marketplaces

  • Expand and manage our presence on online marketplaces (Amazon, eBay, Alibaba)
  • Optimize product listings, pricing strategies, and promotional activities to increase visibility and sales
  • Monitor marketplace trends and competitor activities to stay ahead in the market

Partnerships/Wholesale

  • Identify, negotiate, and manage strategic partnerships to align with our growth objectives
  • Build and maintain relationships with key partners to drive collaborative marketing and sales initiatives
  • Track and analyze the performance of partnership programs to ensure mutual benefit and growth

New Customer Acquisition (NCA)

  • Develop and implement innovative strategies to attract and acquire new customers
  • Leverage various marketing channels and tactics to expand our customer base and enhance brand awareness
  • Monitor customer acquisition costs and lifetime value to ensure sustainable growth
Requirements

Innovator

  • In-depth knowledge of the European markets: competition, trade, advertising, promotion, market research, with experience analyzing and developing strategies using all elements of the marketing mix (360° Marketing)
  • Strong experience leading the development and design of customer-centric digital strategies and channels (web, mobile, social, catalogue)
  • Demonstrated experience locating and developing new European retail markets
  • Outstanding analytical skills, strong experience interpreting test & learn results and drawing conclusions
  • Entrepreneurial approach with ability to innovate and deliver results in a matrix structured business

Leadership

  • Strategic and tactical leadership to further develop our existing core retail markets and develop new European markets
  • Excellent project and time management skills, including the ability to manage multiple priorities to meet established timelines
  • Understanding of cost structures and P&L implications of building programs
  • A proven record of attracting, motivating, and developing strong talent to build a forward-thinking European Marketing team

Driving Results

  • Develops long-term goals while delivering short-term results, with the ability to translate the vision/mission of the organization into actionable, quantitative plans
  • Leads with a sense of urgency and seeks opportunities to drive change and make a significant contribution

Business Acumen

  • Keeps a tight handle on the overall P&L and the ability to translate business opportunities and scenarios into key metrics and financial strategies
  • Results-oriented, bottom-line business person with an affinity for numbers and metrics

Requirements

  • Bachelor or Master degree in Business, Marketing, or a related field required, with a minimum of 10 years of experience on leadership level
  • Strong computer skills, including all MS Office applications
  • Ability to travel approximately 30% of the time within and outside Europe
  • Fluent in English, with any other European language skills an advantage