Marketing Programme Manager
4 weeks ago
About the role
We are seeking a skilled Marketing Programme Manager to develop and execute an efficient and effective marketing programme for homes and electricals at FGH (Freemans Grattan Holdings).
Key Responsibilities
- Lead the development of homes and electricals marketing plans
- Manage the marketing calendar, including briefing promotions and product campaigns to the wider marketing team
- Support the creation of creative briefs and content production in line with Marketing plans and primary campaigns
- Manage weekly product, content & brand cross-functional meetings
- Oversee Jan/Feb and July/August campaign moments
- Lead media partnerships for campaigns team
- Drive Home category performance & market share ensuring plans deliver on homes numbers
- Seek to make Freemans famous in Home via compelling storytelling
- Deliver co-funded marketing activity in Homes & Electricals
- Manage budgets for campaigns
- Ensure good outcomes for customers at all times
- Comply with all applicable UK and local regulations, Company Policies and FCA Conduct Rules
- Demonstrate behaviours in line with our Company values
- Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work
About you
- High level of drive and motivation
- Ability to work under pressure to tight deadlines with high levels of accuracy
- Strong written and verbal communication skills
- Ability to work individually or as part of a team
- Strong people management skills and experience
- Passion for retail, particularly fashion & home
- Commercially savvy and able to identify commercial opportunities
- Able to commute to Bradford city centre
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