Property Marketing Manager

3 weeks ago

Bradford, Bradford, United Kingdom Incommunities Full time

We are seeking a Property Marketing Manager to join our team at Incommunities, a leading social housing landlord in the region. As a key member of our marketing team, you will play a pivotal role in promoting our growth programme, which aims to deliver 350 new affordable homes per year across Yorkshire.

About the Role

The successful candidate will have a minimum HND/degree in Marketing or equivalent experience, with a proven track record of managing marketing activities for a busy sales and marketing function in house building, construction, or property marketing. You will be responsible for developing and implementing a marketing strategy for our wider development and regeneration function, taking a place-based marketing approach.

Key Responsibilities

  • Work with the Director of Development and Regeneration to develop and implement a marketing strategy for the wider development and regeneration function.
  • Develop our approach to stakeholder management and engagement, writing awards submissions, developing case studies, and supporting our presence at external events.
  • Maximise publicity and generate positive PR, internally and externally, around our growth and regeneration strategy as well as site-specific pre and post-sales release PR opportunities.
  • Maintain an understanding of the housebuilding and Registered Provider sector, identifying key stakeholders and opportunities to raise awareness of the organisation within this network.
  • Work with the Head of Sales and Aftercare to support the development of the sales and marketing service and to develop and implement the property marketing strategy.
  • Manage all commercial marketing and lead generation activities to promote sales of homes across our developments, delivering against targets (volume and quality) for each development within an agreed budget.
  • Lead on creating and delivering innovative marketing plans and campaigns for new home developments, across the lifecycle of the development, and analyse effectiveness post-activity.
  • Responsibility for co-ordinating the design and production of all marketing materials, including signage and printed materials to promote each development.
  • Undertake market research to inform the approach to new schemes.
  • Produce reports on marketing activity to show performance of campaigns and use results to improve future activity.
  • Support with the design and set up of our on-site sales areas and show homes.
  • Develop the homes section of the Incommunities website, structuring content and creating engaging and compelling content in various formats to promote our new developments to prospective customers.
  • Develop and maintain our internal intranet pages.
  • Create and maintain online platforms such as Right Move, Zoopla, and On the Market.
  • Manage the day-to-day marketing activities, including the budget, preparing briefs, and coordinating the approval process while advising the Property Sales Advisors on brand and advertising guidelines.

Requirements

  • Minimum HND/degree in Marketing or qualified by equivalent experience.
  • Previous experience of managing marketing activities for a busy sales and marketing function in house building, construction, or property marketing is essential.
  • Experience in customer journey marketing using CRM systems (HubSpot/Salesforce Marketing Cloud).
  • Experience analysing and measuring digital media campaigns, using analytical tools such as Google analytics.
  • Proficient user of IT, including Microsoft Office Suite.
  • Experience of developing, maintaining, and delivering on marketing strategies to meet company objectives.
  • Design (using Adobe suite) and photography skills would be beneficial but not essential.

Benefits

  • Salary of £40,747 up to £45,296 per year, depending on experience.
  • West Yorkshire Pension Fund membership.
  • 28 days annual leave, increasing with service, plus bank holidays.
  • Option to buy and sell annual leave.
  • Training, development, and qualification opportunities.
  • Our Hub: our wellbeing and benefits site, with exclusive access to discounts and savings (at over 800 retailers).
  • Corporate health scheme membership.
  • Agile and hybrid working.
  • Access to an Employee Assistance Programme.
  • Cycle to work scheme.
  • Local gym membership discounts.
  • A team of trained Mental Health First Aiders available for colleagues to contact for support.

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