Property Marketing Manager

3 weeks ago

Bradford, Bradford, United Kingdom Incommunities Full time

We are seeking a highly skilled Property Marketing Manager to join our team at Incommunities. As a key member of our marketing department, you will play a pivotal role in promoting our growth programme, which aims to deliver around 350 new affordable homes per year across Yorkshire.

About Incommunities

We are a social housing landlord and one of the largest housing providers in the region, with over 22,000 social and affordable homes, mainly in the Bradford district. Our talented workforce of nearly 1,000 people is dedicated to providing great homes in great neighbourhoods.

Key Responsibilities

  • Develop and implement a marketing strategy for our development and regeneration function, taking a place-based marketing approach.
  • Manage stakeholder relationships and engagement, including writing awards submissions and developing case studies.
  • Maximise publicity and generate positive PR around our growth and regeneration strategy, as well as site-specific pre and post-sales release opportunities.
  • Maintain an understanding of the housebuilding and Registered Provider sector, identifying key stakeholders and opportunities to raise awareness of the organisation.
  • Work with the Head of Sales and Aftercare to develop the sales and marketing service and implement the property marketing strategy.
  • Manage commercial marketing and lead generation activities to promote sales of homes across our developments, delivering against targets within an agreed budget.
  • Lead on creating and delivering innovative marketing plans and campaigns for new home developments, analysing effectiveness post-activity.
  • Coordinate the design and production of marketing materials, including signage and printed materials to promote each development.
  • Undertake market research to inform the approach to new schemes.
  • Produce reports on marketing activity to show performance of campaigns and use results to improve future activity.

Requirements

  • Minimum HND/ Degree in Marketing or qualified by equivalent experience.
  • Previous experience of managing marketing activities for a busy sales and marketing function in house building, construction, or property marketing.
  • Experience in customer journey marketing using CRM systems (HubSpot/Salesforce Marketing Cloud).
  • Experience analysing and measuring digital media campaigns, using analytical tools such as Google Analytics.
  • Proficient user of IT, including Microsoft Office Suite.
  • Experience developing, maintaining, and delivering on marketing strategies to meet company objectives.

Benefits

  • Salary of £40,747-£45,296 per year, depending on experience.
  • West Yorkshire Pension Fund membership.
  • 28 days annual leave, increasing with service, plus bank holidays.
  • Option to buy and sell annual leave.
  • Training, development, and qualification opportunities.
  • Access to our wellbeing and benefits site, with exclusive discounts and savings.
  • Corporate health scheme membership.
  • Agile and hybrid working.
  • Access to an Employee Assistance Programme.
  • Cycle to work scheme.
  • Local gym membership discounts.

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