Property Marketing Manager

3 weeks ago


Bradford, Bradford, United Kingdom Incommunities Full time

About the Role

We are seeking a highly skilled Property Marketing Manager to join our team at Incommunities. As a key member of our marketing team, you will be responsible for developing and implementing a marketing strategy for our new build and shared ownership properties.

Key Responsibilities

  • Work closely with the Director of Development and Regeneration to develop a marketing strategy that meets our business objectives.
  • Develop and maintain a deep understanding of the housebuilding and Registered Provider sector, identifying key stakeholders and opportunities to raise awareness of our organisation.
  • Manage all commercial marketing and lead generation activities to promote sales of homes across our developments, delivering against targets for each development within an agreed budget.
  • Lead on creating and delivering innovative marketing plans and campaigns for new home developments, across the lifecycle of the development, and analyse effectiveness post activity.
  • Coordinate the design and production of all marketing materials, including signage and printed materials to promote each development.
  • Undertake market research to inform the approach to new schemes.
  • Produce reports on marketing activity to show performance of campaigns and use results to improve future activity.

Requirements

  • Minimum HND / Degree in Marketing or qualified by equivalent experience.
  • Previous experience of managing marketing activities for a busy sales and marketing function in house building, construction or property marketing is essential.
  • Experience in customer journey marketing using CRM systems (e.g. HubSpot / Salesforce Marketing Cloud).
  • Experience analysing and measuring digital media campaigns, using analytical tools such as Google analytics.
  • Proficient user of IT including Microsoft Office Suite.
  • Experience of developing, maintaining, and delivering on marketing strategies to meet company objectives.

Benefits

  • Salary of £40,747 up-to £45,296 per year depending on experience.
  • West Yorkshire Pension Fund membership - Current employer contribution is 15.5%.
  • 28 days annual leave that increases with service plus bank holidays.
  • Option to buy and sell annual leave.
  • Training, development, and qualification opportunities.
  • Our Hub: our wellbeing and benefits site, with exclusive access to discounts and savings (at over 800 retailers).
  • Corporate health scheme membership.
  • Agile and hybrid working.
  • Access to an Employee Assistance Programme.
  • Cycle to work scheme.
  • Local gym membership discounts.

We are an equal opportunity employer but beyond characteristics protected by law, we welcome and value applicants from diverse backgrounds, abilities and perspectives. Incommunities is also recognised as 'Committed' to being Menopause Friendly.



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