Product Marketing Specialist
4 weeks ago
About Multibrands International Ltd
">We are a leading manufacturer and supplier of FMCG products to wholesalers and independent buying groups worldwide. Our wide range of premium quality and own-brand everyday essentials include personal care and hygiene products, as well as PPE Kits and smart LEDs.
As a multinational with over 25 years in the industry, we have dedicated administration and production facilities in India and China to support our growing global operation. Our commitment is to manufacture and supply a diverse range of Healthcare and fast-moving consumer goods that continually exceed expectations in quality, price, and performance for the global marketplace.
The Role
">We are seeking an ambitious and well-qualified Product Marketing Specialist to plan and execute online marketing programmes, develop PR strategies, and maintain our organisation's website. The successful candidate will work closely with the Sales Director, Marketing team, and other business functions to drive sales growth and brand awareness.
Key Responsibilities
">- Determine the length and timing of promotions and market campaigns to various businesses.
- Develop and execute online and email marketing programmes to enhance our online presence.
- Research, write, and distribute press releases to targeted media outlets.
- Plan, develop, and implement PR strategies to build brand reputation and awareness.
- Maintain and update information on our organisation's website, ensuring it remains accurate and engaging.
- Manage social media accounts, creating and publishing content that resonates with our target audience.
- Identify new opportunities for our brands and develop communications plans to engage stakeholders.
- Contribute to new product development, working closely with cross-functional teams.
Your Background
">We are looking for a seasoned professional with a proven track record in PR, Public Relations, Brand Management, or Communications. You will have strong writing, designing, and coordinating skills across multiple channels, as well as experience in product/category management. You must be able to evaluate marketing campaigns and demonstrate a deep understanding of the current market climate and competition.
A successful candidate will possess excellent copywriting abilities, be a creative thinker and problem solver, and be able to multi-task various projects simultaneously. You will also have a thorough understanding of all social channels and be able to leverage them effectively to drive business results.
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