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Marketing Programme Manager

1 month ago

Bradford, Bradford, United Kingdom FGH (Freemans Grattan Holdings) Full time

About the role

We are seeking a highly motivated and experienced Marketing Programme Manager to develop, execute and manage an efficient and effective marketing programme for homes and electricals at FGH (Freemans Grattan Holdings).

Key Responsibilities

  • Lead the development of the homes and electricals marketing plan, ensuring alignment with the company's overall marketing strategy.
  • Manage the marketing calendar, including briefing promotions and product campaigns to the wider marketing team.
  • Support the creation of creative briefs and content production in line with marketing plans and primary campaigns.
  • Manage weekly product, content & brand cross-functional meetings to ensure seamless collaboration and effective communication.
  • Oversee the management of Jan/Feb and July/August campaign moments, ensuring timely and successful execution.
  • Lead media partnership efforts for the campaigns team, driving strategic partnerships and collaborations.
  • Drive Home category performance & market share, ensuring plans deliver on homes numbers and contribute to the company's overall growth.
  • Develop compelling storytelling to make Freemans famous in Home, highlighting the brand's unique value proposition.
  • Deliver co-funded marketing activity in Homes & Electricals, maximizing ROI and driving business results.
  • Manage budgets for campaigns, ensuring effective allocation and utilization of resources.
  • Embed a customer-centric approach, ensuring good outcomes for customers at all times.
  • Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules.
  • Demonstrate behaviours in line with our Company values, promoting a positive and inclusive work environment.
  • Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.

    About you

    • High level of drive and motivation, with a passion for retail, particularly fashion & home.
    • Ability to work under pressure to tight deadlines with high levels of accuracy, ensuring timely delivery of marketing materials.
    • Strong written and verbal communication skills, with the ability to effectively communicate with cross-functional teams.
    • Ability to work individually or as part of a team, with strong people management skills and experience.
    • Commercially savvy, with the ability to identify commercial opportunities and drive business growth.
    • Able to commute to Bradford city centre, with a willingness to work in a fast-paced and dynamic environment.