Data Quality and Performance Analyst

3 weeks ago


Bracknell, Bracknell Forest, United Kingdom The Citation Group Full time
Job Description

Data Campaign Analyst

Location: Hybrid split of home and 2 days in the office (Bracknell or Wilmslow – Weds and Thurs)

Salary: Competitive

We are the Citation Group, a dynamic and innovative service provider. Our colleagues bring their brilliant selves to work every day and we create an environment where they can shine. We are a nice bunch, flexible, supportive and most importantly, human. We don't do office politics or "that's not my job". This role is an opportunity to work within the Impact division in the Citation Group to help inform and drive our campaign activity to help maximise our reach and revenue.

The Role:

  • Providing ongoing analysis of inbound and outbound performance, recognising and flagging key trends.
  • Adapting approach across multiple market leading brands.
  • Effectively communicate any areas of potential risks around data volumes/quality.
  • Work closely with key stakeholders to measure on-the-day performance against plan in both core outbound and blended environments.
  • Create and analyse campaign performance and provide strategic recommendations, applying normalization methodologies to remove results bias.
  • Create selections and data flows for campaigns in campaign management platform alongside Customer Marketing Managers, leading on data integrity and ensuring QA.
  • Working knowledge of Microsoft Office products and specifically MS Excel.
  • Excellent analytical skills to help collect, measure, organise and analyse data.
  • Knowledge in building reports and dashboards.
  • Willingness to travel.
  • 25 Days of Holiday: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
  • Healthcare Cash Plan: Your well-being is our priority. That's why we offer private healthcare to ensure your peace of mind and keep you feeling your best.

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