Data Campaign Analyst
4 weeks ago
Role Overview
The Citation Group is seeking a skilled Data Campaign Analyst to join our Impact division. As a key member of our team, you will play a crucial role in informing and driving our campaign activity to maximize our reach and revenue.
Key Responsibilities
- Provide ongoing analysis of inbound and outbound performance, recognizing and flagging key trends.
- Adapt approach across multiple market-leading brands, creating, monitoring, and maintaining dialling strategies to support changing business needs.
- Effectively communicate potential risks around data volumes and quality.
- Ensure accurate, timely, and effective dialler and real-time MI, providing insight rather than just information.
- Work closely with stakeholders to measure on-the-day performance against plan in both core outbound and blended environments.
- Create and analyze campaign performance, providing strategic recommendations and applying normalization methodologies to remove results bias.
- Develop selections and data flows for campaigns in our campaign management platform, leading on data integrity and ensuring QA.
- Build easy-to-understand reports and dashboards to track and share trends.
Requirements
- An enthusiastic attitude and a desire to learn more.
- Fault logging and bug fixing, liaising externally to ensure minimal downtime of key systems.
- Working knowledge of Microsoft Office products and specifically MS Excel.
- Excellent analytical skills to help collect, measure, organize, and analyze data.
- Knowledge in building reports and dashboards.
- Willingness to travel.
What We Offer
- 25 days of holiday, plus cherished bank holidays.
- Birthday bliss: a day off to celebrate your special day.
- Post-wedding bliss: extra weeks of holiday to bask in the glow of post-wedding happiness.
- Growing families: vouchers and special perks for expectant parents.
- Healthcare cash plan: private healthcare to ensure your peace of mind and keep you feeling your best.
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