CRM Marketing Operations Manager
4 weeks ago
About the Role:
We are seeking a highly skilled CRM Marketing Operations Manager to join our team at Blue Pelican. As a CRM Marketing Operations Manager, you will be responsible for overseeing the development and continuous evolution of our email marketing and CRM capability, which supports cross, upsell, re-engagement, and retention marketing efforts for the business.
Key Responsibilities:
* Oversee the build, test, and optimisation of CRM lifecycle customer journeys, principally over email, but also extending to onsite and app experiences
* Provide strategic direction to your team on how to simplify complex, personalised campaigns while maintaining sophistication and personalisation capabilities
* Work with the content and campaign teams to ensure quality control before campaigns go live, as well as continuously refine and optimise campaigns through A/B testing
* Collaborate with the data science team to leverage data insights and drive business growth
About the Company:
Blue Pelican is a consumer champion brand and a digital economy darling. We are mission-driven, highly creative, and commercially sharp. Our offices are located in Central London, and our working setup is hybrid, with the option to work from home or in the office.
Requirements:
* Solid understanding of SFMC and particularly Journey Builder
* Previous line management experience of CRM/marketing automation specialists
* Experience of working with dynamic content and personalisation, with good knowledge of AMPScript
* Pro-active mentality and nature, with a desire to continuously improve CRM programmes and have a positive impact on the business
* Good understanding of how to build customer journeys and apply an overlay of lifecycle marketing
* Good knowledge of A/B testing and email journey enhancement/optimisation
* Appetite for continued learning and development
How to Apply:
If you are a motivated and experienced CRM Marketing Operations Manager looking for a new challenge, please share your LinkedIn profile or email me a CV. We look forward to hearing from you
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