Digital CRM and Marketing Operations Manager

1 month ago


London, Greater London, United Kingdom JTC Group Full time
Job Title: Digital CRM and Marketing Operations Manager

Estimated Salary: £55,000 - £65,000 per annum

Company Overview:

The JTC Group is a leading global provider of fund services, with a strong reputation for delivering high-quality solutions to its clients.

We are seeking an experienced Digital CRM and Marketing Operations Manager to join our Group Digital BD&M team.

Job Description:

This role will be responsible for supporting and continuously developing a sophisticated CRM, marketing automation and marketing technology function to the JTC Group, providing outstanding levels of capability and service to all parts of the business.

You will work collaboratively with the divisional marketing teams to support the delivery of business development and marketing plans.

  1. User adoption - Support users with system and process queries, producing training guides by providing screenshots, walkthroughs and training.
  2. Automation – Assist with processes using Salesforce automation tools such as process builder, workflows, formulas, flow, assignment rules, email alerts.
  3. Reporting – Support delivery of custom reports and dashboards to measure sales activity and performance within Sales Cloud, Financial Services Cloud and CRM Analytics.
  4. Data: Support users with data integrity – deleting, merging records.
  5. Configuration – Set up new users, implement new fields, page layouts, in-app guidance.

Marketing Technology

  1. Integrations – Assist with evaluating and implementing new CRM Tools integrated into Salesforce.
  2. User adoption - Support users with system and process queries, producing training guides by providing screenshots, walkthroughs and training.

Email Marketing Automation (Pardot)

  1. Campaigns – Support the marketing automation specialist to develop automation campaigns and automation rules.

General

  1. Adhere to CPD requirements in accordance with qualification level and JTC's policy and procedure.
  2. Adhere to JTC core values and expected behaviors.
  3. Any other duties as deemed necessary by senior management.


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