Customer Acquisition and Retention Expert

2 weeks ago

London, Greater London, United Kingdom Justzapp Full time

Justzapp is a leading digital-first, premium convenience retailer, relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers. As our ideal candidate for this role, you will play a key part in our marketing team, translating our overall strategy into impactful CRM activities.

You'll be responsible for building, delivering, and optimizing CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention. Your skills in CRM marketing, particularly in executing campaigns across email, push, and in-app messaging using Braze, will be invaluable in helping us achieve our goals.

We're looking for someone who is highly skilled, with a strong analytical and creative skillset. If you have a customer-first mindset, excellent problem-solving skills, and a proactive approach to thinking, then you could be the perfect fit for our team.

About the Role

  • Develop Zapp's CRM calendar, translating marketing strategy into actionable campaigns.
  • Execute CRM activities across all channels, encompassing both marketing and business calendar communications and data-driven lifecycle messaging.
  • Support planning, development, and optimization of data-driven lifecycle messages to enhance personalization and improve the in-app experience.
  • Evaluate campaign effectiveness by analyzing engagement and key performance metrics to refine segmentation and creative strategies.
  • Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
  • Apply a test-and-learn approach to optimize every element of campaigns, fostering active customer growth.

What We're Looking For

  • A minimum of 2 years' experience in CRM marketing (B2C), with hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
  • Proficient in HTML for basic edits.
  • Comfortable performing analysis in tools like Google Sheets and Looker.
  • SQL knowledge would be advantageous.
  • Creative and analytical mindset with the ability to design engaging campaigns and analyze performance data with a creative and commercial approach.
  • A customer-first mindset with excellent problem-solving skills.
  • A proactive thinker with a strong sense of ownership and the ability to think critically and independently.

About the Opportunity

As a valued member of our team, you can expect:

  • A competitive salary range: £45,000 - £55,000 per annum, depending on experience.
  • The opportunity to work with a cutting-edge technology platform, driving innovation and growth in the premium convenience retail sector.
  • A dynamic and supportive team environment that fosters collaboration and professional development.

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