Digital Marketing Specialist

8 hours ago


Bath, Bath and North East Somerset, United Kingdom Allegiance Technology Full time
{"title": "Digital Marketing Role at Allegiance Technology", "description": "

Allegiance Technology is seeking a talented Digital Marketer to join its growing team. As a key player in the company's marketing efforts, you will be responsible for creating and executing strategies to increase brand awareness, drive website traffic, and generate qualified sales leads.

The ideal candidate will have a strong understanding of digital marketing principles, including SEO, SEM, social media, email marketing, and performance analytics. You will work closely with internal teams to ensure marketing efforts are aligned with business objectives.

Key responsibilities include:

  • Developing engaging content for websites, social media, and email marketing campaigns.
  • Managing SEO efforts and paid search campaigns to boost search engine visibility and drive conversions.
  • Growing and managing the company's social media presence across platforms like Facebook and LinkedIn.
  • Creating and managing targeted email marketing campaigns to improve metrics such as open and click-through rates.
  • Using tools like Google Analytics and Google Search Console to monitor the performance of marketing campaigns and provide actionable insights.

Requirements:

  • Degree in digital marketing or equivalent experience.
  • At least two years' experience in a digital marketing role, with a proven track record in lead generation.
  • Strong understanding of Google Analytics, Google Ads, and social media marketing.
  • Excellent writing and communication skills.
  • Strong analytical abilities, with experience in using data to drive decision-making.

This is a full-time, in-office role with comprehensive training provided. You will be part of a dynamic team, working in a collaborative environment that encourages creativity and strategic thinking.

", "requirements": "
  • Degree in digital marketing or equivalent experience.
  • At least two years' experience in a digital marketing role, with a proven track record in lead generation.
  • Strong understanding of Google Analytics, Google Ads, and social media marketing.
  • Excellent writing and communication skills.
  • Strong analytical abilities, with experience in using data to drive decision-making.
", "offer": "

This is a full-time, in-office role with comprehensive training provided. You will be part of a dynamic team, working in a collaborative environment that encourages creativity and strategic thinking.

", "company": "Allegiance Technology"}

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