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Digital Marketing Specialist

2 months ago

Bath, Bath and North East Somerset, United Kingdom Allegiance Group Full time
Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Allegiance Group. As a key member of our marketing team, you will be responsible for developing and executing digital marketing campaigns that drive business growth and engagement.

Key Responsibilities:
  • Develop and implement digital marketing strategies that align with our business objectives.
  • Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and search engines.
  • Conduct market research and analyze data to inform marketing decisions and optimize campaign performance.
  • Collaborate with cross-functional teams to ensure seamless execution of marketing campaigns.
  • Stay up-to-date with the latest digital marketing trends and best practices.
Requirements:
  • Minimum 2 years' experience in digital marketing, with a focus on campaign management and analytics.
  • Strong skills in Google Ads, GA4, and Google Tag Manager.
  • Experience using AI tools like ChatGPT for content creation.
  • Analytical mindset with the ability to interpret data and recommend improvements.
  • Knowledge of SEO and SEM best practices.
  • Familiarity with LinkedIn for campaign execution.
  • Exceptional attention to detail and multitasking abilities.

If you are a motivated and results-driven digital marketing professional looking for a new challenge, please submit your CV to libby@allegiancetechnology.co.uk.