Digital Marketing Strategist
3 days ago
Estimated Salary: £30,000 - £35,000 per annum
Allegiance Group is seeking an experienced Digital Marketing Specialist to join their team. The ideal candidate will have a strong understanding of digital marketing principles and be able to develop and execute campaigns that drive results.
Key Responsibilities:- AI-Assisted Content Creation: Utilize AI tools like ChatGPT to create personalized, on-brand marketing content that resonates with the target audience.
- Campaign Management: Manage campaigns using Google Ads, GA4, and Google Tag Manager, tracking performance and delivering actionable insights.
- Collaboration and Communication: Work closely with internal teams and external partners to implement, optimize, and refine marketing campaigns.
- Analytics and Reporting: Analyze website and campaign performance, providing data-driven recommendations to improve results.
- Audience Targeting: Develop and refine targeting strategies to reach key audience segments, driving engagement and conversion.
- Industry Knowledge: Stay up-to-date with the latest trends, tools, and best practices in digital marketing.
- Minimum 2 years' experience in digital marketing, campaign management, and analytics.
- Strong skills in Google Ads, GA4, and Google Tag Manager.
- Experience using AI tools like ChatGPT for content creation.
- Analytical mindset with the ability to interpret data and recommend improvements.
- Familiarity with SEO and SEM best practices.
- Exceptional attention to detail and multitasking abilities.
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