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Digital Marketing Specialist
2 months ago
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team at Allegiance Technology. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive business growth and increase brand awareness.
Key Responsibilities- Content Creation: Develop engaging, brand-aligned content for our website, social media, and email marketing campaigns.
- SEO & SEM: Manage our SEO efforts and paid search campaigns to boost search engine visibility and drive conversions.
- Social Media Management: Grow and manage our social media presence, ensuring consistency across platforms.
- Email Marketing: Create and manage targeted email marketing campaigns to improve metrics such as open and click-through rates.
- Analytics: Use tools like Google Analytics and Google Search Console to monitor the performance of our marketing campaigns and provide actionable insights.
- Collaboration: Liaise with internal teams, including sales, to ensure marketing efforts are aligned with business objectives.
- Degree in digital marketing or equivalent experience.
- At least two years' experience in a digital marketing role, with a proven track record in lead generation.
- Strong understanding of Google Analytics, Google Ads, and social media marketing.
- Excellent writing and communication skills.
- Strong analytical abilities, with experience in using data to drive decision-making.
- Experience with managing websites and creating content that drives engagement.
We are a leading provider of time and attendance, and workforce management systems. Our company is expanding its marketing efforts to reach a broader audience through various online channels, and we need someone who can drive these initiatives forward.
This is a fantastic opportunity for a proactive individual to join a growing team where digital marketing plays a central role in business growth. If you are a passionate digital marketer looking to take the next step in your career, we encourage you to apply.
