Digital Marketing Specialist

1 day ago


Bath, Bath and North East Somerset, United Kingdom Allegiance Group Full time £28,000 - £32,000
Marketing Specialist

Allegiance Group is seeking a skilled Marketing Specialist to drive digital marketing initiatives and contribute to the success of our e-commerce team.

AI-Assisted Content Creation:

  • Utilize AI tools like ChatGPT to craft personalized, on-brand marketing content.
  • Manage campaigns using Google Ads, GA4, and Google Tag Manager, tracking performance and delivering actionable insights.

Campaign Collaboration:

  • Collaborate with internal teams and external partners to implement, optimize, and refine marketing campaigns.
  • Analyze website and campaign performance, providing data-driven recommendations.

Audience Targeting:

  • Develop and refine targeting strategies to reach key audience segments.
  • Stay up-to-date with the latest trends, tools, and best practices in digital marketing.

Requirements:

  • Minimum 2 years' experience in digital marketing, campaign management, and analytics.
  • Experience using AI tools like ChatGPT for content creation.
  • Analytical mindset with the ability to interpret data and recommend improvements.
  • Knowledge of SEO and SEM best practices.


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