Digital Marketing Strategist

1 day ago

Bath, Bath and North East Somerset, United Kingdom Allegiance Group Full time

Marketing Role at Allegiance Group

**About the Role**

We are seeking a skilled Marketing Specialist to join our team at Allegiance Group. As a Marketing Specialist, you will be responsible for developing and implementing digital marketing campaigns to drive business growth.

**Key Responsibilities**

* Develop and execute AI-assisted content creation strategies using tools like ChatGPT to create personalized, on-brand marketing content.

* Manage campaigns using Google Ads, GA4, and Google Tag Manager, tracking performance and delivering insights.

* Collaborate with internal teams and external partners to implement, optimize, and refine marketing campaigns.

* Analyze website and campaign performance, providing actionable recommendations.

* Develop and refine targeting strategies to reach key audience segments.

* Stay up-to-date with the latest trends, tools, and best practices in digital marketing.

**Requirements**

* Minimum 2 years' experience in digital marketing, campaign management, and analytics.

* Experience using AI tools like ChatGPT for content creation.

* Analytical mindset with the ability to interpret data and recommend improvements.

* Knowledge of SEO and SEM best practices.

**What We Offer**

* Competitive salary and benefits package.

* Opportunity to work with a dynamic and innovative team.

* Professional development and growth opportunities.

* Collaborative and supportive work environment.

**How to Apply**

If you are a motivated and experienced Marketing Specialist looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].

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