Performance Marketing Specialist
3 weeks ago
Performance Marketing Specialist
We are seeking a skilled Performance Marketing Specialist to join our team at Pure Resourcing Solutions Limited. The successful candidate will be responsible for managing the customer data platform, identifying customers accurately to build into the brand segmentation model and provide insights into customer behaviours.
Key Responsibilities:
- Manage the customer data platform to provide insights into customer behaviours.
- Centralise the operational data for all brands' direct-to-consumer activities within the dashboard and report against budget targets.
- Report daily and weekly on sales revenue and margin for each D2C activity and report regularly on customer segmentation performance to the wider marketing team.
- Be responsible for the D2C forecasting process, liaising between the sales & marketing, finance, and operations teams for demand planning and procurement needs.
Requirements:
- At least two years of experience in a data marketing role, preferably within the D2C sector.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions (Google Analytics/GA).
- Experience of taking raw data and generating user-friendly reports for insights.
About the Role:
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of our client. If you have a passion for data-driven marketing and a strong analytical background, we encourage you to apply.
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