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Performance Marketing Analyst

3 months ago

Newmarket, Suffolk, United Kingdom Pure Resourcing Solutions Full time
Performance Marketing Specialist

We are seeking a highly skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for driving business growth through data-driven marketing strategies.

Key Responsibilities:
  • Manage customer data platforms to identify customer segments and provide insights into customer behavior.
  • Centralize operational data for all direct-to-consumer activities and report against budget targets.
  • Continuously look for opportunities to save costs and drive accretive margin contributions.
  • Provide recommendations to the wider d2c team for best opportunities on marketing activities, evidenced with ROAS and ROI measures.
  • Report daily and weekly on sales revenue and margin for each d2c activity and report regularly on customer segmentation performance to the wider marketing team.
  • Be responsible for the d2c forecasting process, liaising between the sales & marketing, finance, and operations teams for demand planning and procurement needs.
Requirements:
  • At least two years of experience in a data marketing role, preferably within the d2c sector.
  • Knowledge of working with ERP systems, PowerBi, and Shopify Plus is desirable.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions (Google Analytics/GA).
  • Experience of taking raw data and generating user-friendly reports for insights.

If you have a passion for data-driven marketing and are looking for a challenging role within a dynamic team, we encourage you to apply.