Marketing Manager
4 weeks ago
£40,000 - £50,000
Newmarket - Onsite 5 days a week
Overview:
We are seeking an experienced and commercially-driven Marketing Manager to lead our direct-to-consumer print marketing efforts. In this role, you will be responsible for executing brand marketing plans across various DTC channels, focusing on print, direct mail, and off-the-page advertising. You will work closely with the Head of Ecommerce to drive customer retention, acquisition, and engagement through strategic marketing initiatives.
Key Responsibilities:
- Develop and execute detailed marketing plans across DTC channels, both online and offline, to grow the customer database and improve Customer Lifetime Value (CLTV).
- Manage and execute print campaigns, including Direct Mail, Off The Page Advertising, Insert Campaigns, and Retargeting Print Campaigns.
- Oversee the budget for print marketing, negotiating with agencies to secure the best rates, and managing relationships with advertising partners.
- Collaborate with Brand Managers and the Digital Marketing Manager to ensure consistency and alignment across all marketing channels.
- Utilise data insights to inform segmentation strategies and optimise campaign performance for maximum ROI.
- At least 3 years of experience in a DTC marketing role, preferably with a focus on print and direct mail.
- Experience with omni-channel marketing and a strong understanding of both digital and traditional marketing channels.
- Ability to manage complex marketing projects and coordinate cross-functional teams.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you have a passion for driving customer engagement and retention through innovative marketing strategies and have the experience to back it up, we encourage you to apply for this exciting opportunity.
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