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Experimentation Specialist
2 months ago
About the Role
We are seeking an experienced Experimentation Specialist to join our team at Frasers Group. As an evangelist for experimentation, you will support the Experimentation Lead in cultivating a culture of experimentation and drive strategic enhancements to the experimentation platform.
Key Responsibilities
- Collaborate with stakeholders to shape experimentation roadmaps aligned with business objectives.
- Consult on best practices and provide guidance to Digital Marketing teams throughout the experimentation process.
- Drive strategic enhancements to the experimentation platform, including tooling, dashboards, and frameworks.
- Act as a bridge between digital marketing, analytics, and experimentation teams to ensure effective testing methodologies.
- Understand and articulate concepts of causal influence and incrementality testing.
- Support the analytics team in analysing and interpreting complex experiments.
- Present data and insights to stakeholders in a clear and concise manner.
Requirements
- 2+ years' experience within a Marketing/Experimentation role.
- Demonstrable experience in understanding key principles of experimentation within Digital Marketing.
- Comprehensive understanding and experience of key elements that impact on-site KPIs.
- Experience in planning, executing, and delivering experiments.
- Strong analytical skills with practical knowledge of analytics packages.
- Effective time-management and organisational skills.
- Possesses critical thinking skills and adeptness at problem-solving.
What We Offer
Along with a competitive benefits package, we offer a wide range of perks for our colleagues, including Frasers Champion, Fearless, Frasers Festival, CEO Sessions, and Employee Welfare.
